PREDICTABLE MAGIC: UNLEASH THE POWER OF DESIGN STRATEGY TO TRANSFORM YOUR BUSINESS

Book ID/图书代码： 10590010B36320

English Summary/英文概要： How to Create Incredibly Successful Designs–Over and Over Again!
Companies invest fortunes on innovation and product strategy. But by some estimates, 80% of new products fail or underperform. Every year, though, a few rare products succeed brilliantly. Why? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: They craft rewarding, empowering experiences.
To outsiders, this looks like magic: incomprehensible and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen–over and over again.
Award-winning industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics®, a breakthrough approach for systematically creating deep emotional connections between consumers and brands.
Step by step, you’ll learn everything you need to know to make Psycho-Aesthetics work, from research to strategy, implementation to consumer experience. You’ll also see it at work in case studies from some of the world’s top companies, including Medtronic and Amana, as well as innovative start-ups.

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About the Author/作者介绍： Deepa Prahalad is a business strategist specializing in opportunities at the intersection of consumer experience, technology, and strategy. She has experience in a wide range of industries and has worked with firms from start-ups to large multinationals.
Ravi Sawhney is founder and CEO of RKS, a global leader in strategy, innovation, and design. Sawhney has been recognized with nearly every major industrial design award. He invented the popular Psycho-Aesthetics® design strategy, an approach that has been profiled as a Harvard Business School case study.

Format:电子手稿

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