DOING BOTH: HOW CISCO CAPTURES TODAY’S PROFIT AND DRIVES TOMORROW’S GROWTH

Book ID/图书代码： 10590010B36321

English Summary/英文概要： Over the past seven years, in a highly unstable global economy, Cisco doubled revenue, tripled profits, and quadrupled earnings per share. How? By Doing Both. When companies face key strategic decisions, they often take one path and abandon the other. They focus on innovation and new business at the expense of core businesses or vice versa. They stress discipline and sacrifice flexibility. They focus on customers and ignore partners. And they struggle. Cisco believes there is a better way: Doing Both.

Doing Both means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other. In this book, Cisco Senior Vice President Inder Sidhu explains why “doing both” is today’s best strategy. Then, drawing on Cisco’s hardwon insights and the experiences of companies like Procter & Gamble, Whirlpool, and Harley-Davidson, Inder presents a complete blueprint for “doing both” in your organization, too.

Win by Doing Both!
• Sustaining and Disruptive Innovation
• Existing and New Business Models
• Optimization and Reinvention
• Satisfied Customers and Gratified Partners
• Established and Emerging Countries
• Doing Things Right and Doing What Matters
• Superstar Performers and Winning Teams
• Authoritative Leadership and Democratic Decision Making

Chinese Summary/中文概要： 過去七年，全球經濟處於高度不穩定狀態…
但看看思科交出來的成績單：
營收成長一倍、獲利提高三倍，每股盈餘更大幅成長4倍。
思科怎麼做到的？？
ㄧ般公司在面對決策時，通常認為只能擇一而為。譬如：
如果選擇創新和發展新事業，就得犧牲公司原本的核心事業；
如果重視紀律，那麼代價就是欠缺彈性；
如果焦點擺在顧客，那就意味著會忽略事業夥伴的利益。
但如果兩者都很重要，無論選擇犧牲哪一項都將讓決策者非常掙扎…
思科之所以能交出亮眼的成績單，秘訣就在於他們的思維方式不是覺得必須做出犧牲，而是兩者要兼得。
本書作者與思科資深副總西德在本書中，將解釋為什麼「兩者並行」是最好的應對策略。西德並將舉寶僑、惠普與哈雷機車的經驗為例，對如何在企業中施行這套最佳策略，提供完整的藍圖索引。
本書網站：http://www.doingboth.com/(Kate Cheng)

Awards/获奖情况：★ 亞馬遜讀者滿級五顆星、業界學者齊聲推薦
★ 榮登紐約時報七月暢銷排行榜 The New York Times Bestseller
★ 簡體已售

Reviews
“Doing Both shows how Cisco turns business questions into market answers, offering real-life examples that will benefit forward-looking leaders.”---奇異執行長 Jeff Immelt, Chairman and CEO, GE

“The best business books build around a single idea, often contrarian and counterintuitive. Everyone knows you can’t have your cake and eat it, too. One of the first things you learn at business school is that management is about making difficult choices. Well, not always. This book persuades the reader that in decision making ‘and’ is often better than ‘or.’ Well worth the read.”---英國最大零售商特易購Sir Terry Leahy, CEO, Tesco

“Companies are often confronted with false choices, such as disruptive or sustaining innovation and optimization or reinvention. This book draws on Cisco’s impressive track record over the last decade to illustrate that the correct strategy is always to do both.”---塔塔集團執行長Ratan Tata, Chairman, Tata Group

“I have a very short personal list of ‘most-admired companies,’ and Cisco is one of them. Its management team has figured out how to break many ‘either-or’ tradeoffs that limit most companies’ abilities to innovate and grow. This book is a lucid, cogent chronicle of how they do this. Your entire management team should read it.”---哈佛商學院教授 Clayton Christensen, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author of The Innovator’s Dilemma

“Insightful recommendations from a key executive within Cisco, the game-changing leader in networking for the Internet.”---史丹福商學院教授Garth Saloner, Philip H. Knight Professor, and Dean, Graduate School of Business, Stanford University

“Doing Both brings together many powerful lessons behind the story of Cisco, a company with a long record of delivering consistent innovation and strong business results. I encourage senior executives to embrace the challenges presented in this thoughtful book.”---麥肯錫顧問公司Dominic Barton, Global Managing Director, McKinsey & Company

About the Author/作者介绍： Inder Sidhu在思科擔任全球營運策略與規劃部資深副總。之前則任職於英特爾與Novell.

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理）

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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