OUT OF POCKET: HOW COLLECTIVE AMNESIA LOST THE WORLD ITS WEALTH, AGAIN

Book ID/图书代码： 08143010B36352

English Summary/英文概要： Cliches are the fossils of wisdom. That’s why we ignore them. Particularly those with warnings (’the value of your investments may go down as well as up’) and especially in the happy days of a financial boom. Shock! Horror! The cliche was true and we are left staring into a crater once known as the financial markets. This has happened before - this bust is a whopper but it shares the symptoms of the crash in which your parents lost money, and their parents and theirs before them. So don’t believe this is the last credit crunch - there are teenage optimists alive now who will reach maturity and guide our children into the next boom and its collapse. Collective Amnesia ensures that the long view is smothered as we watch the pendulum swing from greed to fear and back again. This isn’t just a disease of a shadowy group of bankers but is a communal blunder in which we all share - financiers, regulators, politicians, even ordinary savers or buyers of houses, cars and consumer goods, we all chased the market up the hill and over the cliff and we all end up out of pocket. Written by a senior banker with many years’ experience, this book takes the long view. It shows how simple the basics of banking are and tells the stories of how we lost money in similar ways over the centuries. Read it and you might just lose less money next time!

Chinese Summary/中文概要： ★ 本書作者是資深高級銀行家，遠見卓識，向我們展示了銀行的簡單基礎以及我們幾千年來賠錢的原委。

這些陳詞濫調是智慧的結晶，也是我們忽視的原因。
尤其是那些善意的警告和處於財政高峰時的快樂。震驚吧！這些陳詞濫調都是貨真價實的。這種類似的情況以前也發生過--症狀跟你的父母或者你父母的父母賠錢一樣。
所以，不要再相信這是最後一次了！許多青年人天真地以為等他成熟以後可以指導他的兒女鹹魚翻身。集體健忘確保了長遠的見解即我們還會遭遇恐懼。
這不只是銀行家們的，是我們，金融家、規劃者、政客甚至普通買者等共同分享的。我們都緊咬著市場的起伏，隨之升至高峰，又落至傾家蕩產。本書作者是資深高級銀行家，遠見卓識，向我們展示了銀行的簡單基礎以及我們幾千年來賠錢的原委。
看看本書吧，也許以後你會少賠一點！ (XJJ & SL)

Awards/获奖情况：獲獎情況介紹：
Collective Amnesia ensures that the long view is smothered as the pendulum swings from greed to fear and back again. This is a communal blunder, in which we all share – financiers, regulators, politicians, even ordinary investors and buyers of houses, cars and consumer goods. We all chased the market up the hill and over the cliff and we all ended up out of pocket. Again.---CLARK MCGINN (克拉克•麥克吉恩：集體健忘確保了長遠的見解即我們還會遭遇恐懼。這不只是銀行家們的，是我們，金融家、規劃者、政客甚至普通買者等共同分享的。我們都緊咬著市場的起伏，隨之升至高峰，又落至傾家蕩產。)

About the Author/作者介绍： 克拉克•麥克吉恩（Clark McGinn）出生在埃爾（Ayr），通過重重考試成了銀行家。他目前是世界最大的金融機構之一的高級銀行家，有著25年倫敦、紐約以及其他地方的金融服務經驗。克拉克還是一名作家，兼專業公共演說家、講師。
他的演講在英國、美國、加拿大和澳大利亞的電視上播放。

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无