ABOUT JENGA: THE REMARKABLE BUSINESS OF CREATING A GAME THAT BECAME A HOUSEHOLD NAME
Book ID/图书代码： 12751010B36549
English Summary/英文概要： A pile of wooden bricks launches this business adventure - full of insights into inventions branding, and marketing - from the creator of Jenga, one of the world’s most popular games. Leverages the world-wide popularity of the Jenga brand: The millions of readers who have played the game of Jenga will be drawn to this previously untold story of its creation and its creator, and business readers will want to know the secret behind launching one of the best-known brands in the world. Introduces a fascinating personality: An English expatriate born and raised in Africa, a phenomenally successful woman in the male-dominated toy business, and an unorthodox risk taker who thrives on adventure, the author has a style, grace, and free-flowing intellect that will appeal to readers around the globe. From an idea to a brand: Readers will make enlightening connections to their own business experiences as they learn how certain ideas make their way from an inventor’s brain to retail shelves world-wide. The book offers an entertaining story filled with true business lessons and hilarious anecdotes, demonstrates the creativity and resolve required to make a unique idea work.
Introduction
ONE: Building Blocks
TWO: An Unlikely Oxford Education
THREE: Intel Inside
FOUR: Real Tennis and Flappy Ducks
FIVE: The Name of the Game
SIX: Patently Obvious
SEVEN: Trademarks and Other Hazards
EIGHT: Ta king Jenga to America
NINE: The Learning Curve
TEN: The Great and the Good
ELEVEN: The Rise and Rise of Jenga
TWELVE: Gift-wrapped games
THIRTEEN: The Powerful Art of Branding
FOURTEEN: But Is It Art?
FIFTEEN: Jenga as Metaphor
Chinese Summary/中文概要： 一個激發創意的小遊戲 如何開啟無限商機
這本書不但讓你了解疊疊樂的由來，更主要的是說明作者在商場上的成功故事。在書中你會發現一個簡單的創意，如何變成全球知名的遊戲品牌，讀者將由作者的許多點子，她如何有一顆投資者腦袋的角度，學習到如何使創意發揮到你的職場經驗。
從作者幽默的筆觸可以見識到，她如何靠著激發創造力，在以男性為主的益智玩具市場裡，創出一片天。(CL)
Awards/获奖情况：版權已售:
Japan / Toyo Keizai
France / La Decouverte
About the Author/作者介绍： Leslie Scott was born to an expatriate family in Africa and educated in England. She is the creator of Jenga, the second-best selling game in the world, and the co-founder of Oxford games. One of the world s few professional game designers, Scott spends her time in the Oxford countryside and the African plains with her two children and her husband.
JENGA: 中文譯成疊疊樂 (這個字在東非早期文明中的意思是「建造」)，這個簡單的遊戲，是全世界賣得最好的桌上遊戲之一。它的由來是Leslie Scott一位目前在牛津遊戲實驗室的英國女性創意家，早期在70年代所發明。
Leslie青少年時期曾在非洲住過，後來她和大學同學們玩JENGA的遊戲，之後和她玩過遊戲的同學們突發奇想，一同想出了銷售JENGA的點子，使Leslie開始在英國販售此桌上遊戲。
後來美國企業家Robert Grebler發現這遊戲點子，對此創意非常有興趣，於是開始將JENGA傳到美國，並積極研究且大力推廣，在1985年還舉辦公益性質的比賽。現在，疊疊樂(JENGA)是許多大小朋友喜愛的遊戲，它不但可以訓練手眼協調，及學到重心概念，還能增進遊戲者之間的互動和了解。
Format:电子手稿
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无