FROM THOSE WONDERFUL FOLKS WHO GAVE YOU PEARL HARBOR: FRONT-LINE DISPATCHES FROM THE ADVERTISING WAR

Book ID/图书代码： 04300010B36968

English Summary/英文概要： In 1970 Jerry Della Femina wrote this gossip-filled, insider’s account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later, it inspired the multi-award-winning drama Mad Men.

Contents
Introduction 1
ONE Nazis Don’t Take Away Accounts 10
TWO Who Killed Speedy Alka-Seltzer? 26
THREE Fear, Son of Fear, and Fear Meets Abbott and Costello 46
FOUR Give Me Your Drunks,Your Weirdos . . . 70
FIVE Dancing in the Dark 88
SIX The Creative Life 110
SEVEN The Jolly Green Giant and Other Stories 134
EIGHT Fights Headaches Three Ways 154
NINE Fights Headaches Four Ways 172
TEN Censorship 190
ELEVEN Rumors and Pitches 210
TWELVE Profiles in Warm and Humane Courage 228
THIRTEEN The Most Fun You Can Have With Your Clothes On 260

Chinese Summary/中文概要： 美國影集《廣告狂人》（Mad Men）的創作靈感來源！廣告界不能缺少的一本書！

故事從一名的廣告業務Jerry Delia Femina與一群同事正在辦公室裡試圖爭取某日本客戶「Panasonic」的廣告合約開始。突然間，Jerry的眼前出現一句標語或稱為廣告詞，他大聲喊出：「From Those Wonderful Folks Who Gave You Pearl Harbor」（從那些送給你珍珠港的人們談起），這樣反諷文案從未在出現在先前的廣告中，這不僅讓他一舉成了廣告界的名人，更將美國廣告帶入輝煌的黃金時期。
書中廣告宗師Jerry Delia Femina將述說他在美國廣告業輝煌時期在紐約市麥迪遜大道的廣告事務所的工作與生活，以及周邊的人與事。同時也涉及到美國六十年代的社會風貌以及社會改革與變遷。此書在1970年首次出版時不僅成為當時的暢銷書，更激發了一部電視連續劇《廣告狂人》（Mad Men）的創作靈感。(Vincent)

Awards/获奖情况：Rights sold:
Brazilian: Record(pre-empt); US: Simon & Schuster

Praises for:
“Brilliant. . .Best enjoyed after a three-martini lunch.”---GQ (UK)

“When there was some debate about whether something was accurate or not, Jerry said ’You’re not even close. It was so much worse than what you’re seeing on the show.’"---Matthew Weiner, creator and executive producer of Mad Men

“Reads like the transcript of a tape made at a bar or cocktail party with the recorder propped up next to the raconteur at the center of the crowd.”---Salon

Publishers of FROM THOSE WONDERFUL FOLKS WHO GAVE YOU PEARL HARBOUR: US (Simon & Schuster), UK (Canongate), Brazil (Editorial Record), France (Editions Florent Massot), Germany (Berlin Verlag), Italy (Rizzoli), Portugal (Civilizacao).

"The ’Mad Men’ of this book were not mad at all. They were clever and articulate proponents of the American Dream. The book evokes a long-lost era of American self-confidence and optimism, and helps explain how America became a cultural icon." ---Maurice Saatchi, co-founder of Saatchi & Saatchi and M&C Saatchi

About the Author/作者介绍： Jerry Della Femina是美國頂尖的廣告人。1961年加入廣告業擔任文案撰寫的工作，之後不久在1967年變成立所屬的廣告公司Della Femina Travisano & Partners。
他的創作充滿傲慢、幽默的風格使得在業界有「廣告浪蕩人」之稱，曾被《廣告時代》入選全球最有影響力的廣告人之一，至今他依然在廣告業佔有一席之地。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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