CRITICAL MASS: HOW ONE THING LEADS OT ANOTHER

Book ID/图书代码： 03540004B05969

English Summary/英文概要： Is there a ’physics of society’? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, Philip Ball shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions., whether in circumstances in which human beings co-operate or conflict, when their aggregate behaviour is constructive and when it is destructive.
By perhaps Britain’s leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.

Chinese Summary/中文概要： 在社会中，一个人的行动到底如何影响另一个人的行动？一件事到底如何导致另一件事？成千上万的人，或避开别人，或寻求接触，或互相合作，或彼此冲突，或说服，或强迫，或心甘情愿地追随，它们的合力是什么？在人类事务中，有没有什么“自然法则”？从托马斯-霍布斯和亚当-斯密，到现代研究交通流和市场交易的人，都在寻求解答。而人们也终究在现代物理学中找到了答案。应用这个方法，不仅可以更好地了解政治和社会问题，也有助于我们个人在选举投票时，漫步于拥挤大街时，以及网上冲浪时，都有一种较合理的行为。

Awards/获奖情况：The author is the Winner of 2005 Aventis Prize for Science Books.

About the Author/作者介绍： Philip Ball原是“自然”杂志的编辑，现为自由作家。他的其他著作有：“明亮的地球：颜色的发明”，“水的传记”等。
*One of Britain’s leading science writers. Winner of this year’s Aventis Prize for Science Books.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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