THE WORLD’S BUSINESS CULTURES AND HOW TO UNLOCK THEM

Book ID/图书代码： 02890010B37028

English Summary/英文概要： Doing business in France
Five Ways to Succeed
1. Understand the free market v social contract debate in France
2. Show appreciation of French culture
3. Make sure that French guests eat and drink well
4. Maintain a degree of formality until you’re invited to use first names
5. Be logical and consistent in negotiations, and when you reach a decision, stick with it

Five Ways to Fail
1. Do it all in English – if you have no French, apologize
2. Ignore the French intellectual approach
3. Swear and drink too much
4. Dig up the old clichés about Anglo-French conflict
5. Decline lunch invitations and buy a sandwich to eat at your desk

The latest edition of this popular title provides a framework for a full understanding of cultural differences in communication, negotiation, partnerships, socialising, incentives and rewards. It offers strategies and tactics for winning people over to your side, ensuring that the right impression is made in whatever culture you are operating. It helps in: understanding cultural differences in communication, negotiation, partnerships, socialising, incentivising and rewarding; getting people on your side; and acquiring the knowledge needed to make the right impression and avoiding giving offence. It provides a framework for understanding any culture in the world, but include specific chapters on the top 10 economies in the world by 2050, according to Morgan Grenfell: China, USA, Germany, UK, Russia, India, Brazil, France, Italy, Japan, Spain, The Gulf, Korea, Australia.
http://www.worldbusinesscultures.com/#

Chinese Summary/中文概要： 要和法國人做生意，請先瞭解好他們的飲食習慣！

知己知彼百戰百勝，這個道理想必在商場大家都知道，但如果對方是遠在海外別的國家，如果你不想先投資這無法確定結果的出差費，那麼這本絕對是首要必讀商戰手冊。從不同文化的溝通、談判、合盟及社交等技巧下手，拓展對外經營的觸角，成功邁進國際市場。當中介紹的國家至中有摩根大通資產管理公司所評選的2050年10大全球經濟體，如：China, USA, Germany, UK, Russia, India, Brazil, France, Italy, Japan, Spain, Korea, Australia等(VL)

Awards/获奖情况：

About the Author/作者介绍： Barry Tomalin為英國倫敦International House London (簡稱 IH London)的文化交流訓練的主任，該機構為全球最大的語言及文化訓練機構之一。此外他也是西敏寺大學跨文化溝通的講師。著有多本關於文化溝通的書籍，所教授過的學生遍佈全球65國。
Mike Nicks專職記者，著有多本商管及文化差異的書籍。

Format:MANUSCRIPT

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