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代理商:大苹果
页数:201
定价:34.99 英镑
上传日期:2010-7-5 0:00:00

BEHAVIOURAL TECHNICAL ANALYSIS: AN INTRODUCTION TO BEHAVIOURAL FINANCE AND ITS ROLE IN TECHNICAL ANALYSIS

Book ID/图书代码: 05930010B37863

English Summary/英文概要: ’Behavioural Technical Analysis’ is an accessible introductory guide to how human nature impacts the markets and those who trade in them.

At its core, trading is a decision-making process based on the analysis of data and a judgement on risk and uncertainty. When humans make trading decisions their emotions, physiology and the natural qualities of the brain automatically and subconsciously play a role. Therefore, to better understand the financial markets we need to better understand the behaviour of individual investors within those markets.

Behavioural finance - the study of how human sentiment and emotion affects financial decision-making - is a means for achieving this better understanding and it is already revolutionising investment and trading. In particular, it is becoming clear that behavioural finance can help evaluate various aspects of technical analysis - and this is the unique focus of ’Behavioural Technical Analysis’.

This book provides an introduction to the six main areas of behavioural finance: dealing with complexity; how humans perceive what is around them; sense of self; aversion to risk; the impact of society and crowds; and gender. An overview is given in each case and for each key concept details are provided about how it can affect the work of technical analysts.

The author then builds on these early chapters by applying the concepts of behavioural finance to three key technical analysis techniques: study of extremes, study of trends, and support and resistance. It is shown how behavioural finance can help illuminate long observed technical price patterns and thus serve as a foundation for profitable investment and trading strategies.

This book does not presuppose any knowledge of behavioural finance or psychology, skills in mathematics or detailed trading techniques, but instead provides an outline of the key features of behavioural finance that are relevant to technical analysis and advances a new and exciting way of thinking about trading.

’Behavioural Technical Analysis’ is a lucid and practical read for all those who want to understand what happens when human nature and financial markets collide - and, most importantly, how to profit from it.

Chinese Summary/中文概要: 投資市場中的巨大革命 - 行為金融學

書以行為學的金融主題,展開了細緻的全球金融界的詳細介紹分析。
行為金融學的出現為投資市場帶來一場巨大的革命。因為它將人為因素擺在了市場行為的中心位置,並強調突出了人們的情緒與心理,才是左右證券市場走勢的重要因素。
基本上,交易是一個特定的決策過程,它依託於資料的分析以及風險的評判。當人們進行交易決策時,生理以及心理層面的影響,將同我們腦部對的行為下達指令,產生關鍵性的決策。在這過程中,人們不斷應對狀況,解決問題,規避風險,對於自我意識、性別意識以及社會意識進行著權衡。
為了能夠更正確洞悉金融市場的運作,我們首先應該對投資者們的個體行為展開進一步的分析和探究,而這也正是行為金融學,作為一門新興學科的主旨。
除此之外,不僅僅是在財經方面,更為引人注目是,行為金融學還可以在生活的眾多其他領域給予讀者們寶貴的幫助。對於讀者來說,即使不具備任何行為金融學、心理學或是數學等領域的專業知識,也同樣可以對本書進行獲利分析。
它向讀者敞開了一扇有趣的大門,令得人們對於金融交易產生了全新的認知。(Andy & Chris)

Awards/获奖情况:

About the Author/作者介绍: 會計師Paul V. Azzopardi,擁有哥倫比亞大學的金融投資學MBA學位。過去的二十年間,不斷於證券市場當中獲利,以一名私人帳戶經理的身份累計了豐富的行業經驗。現今,除去專心於管理私募基金外,他將所有精力都投身到了金融投資方面的寫作之上。

Format:TRADE PAPERBACK

Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE

Complex/Traditional Chinese/繁体中文:AVAILABLE

Sales in other countries/其他国家销售情况:

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