85 INSPIRING WAYS TO MARKET YOUR SMALL BUSINESS: INSPIRING, SELF-HELP, SALES AND MARKETING STRATEGIES THAT YOU CAN APPLY TO YOUR OWN BUSINESS IMMEDIATELY (2ND EDITION)

Book ID/图书代码： 06481510B38182

English Summary/英文概要： This book is for the many people who run their own small to medium-sized business and who want to make it grow. The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers ’ownership’ of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it’s always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen.

Chinese Summary/中文概要： 本書是針對廣大尋求發展的中小企業家們所度身撰寫的。一本在手，它無疑將成為你專屬的市場顧問。不僅為你企業的發展出謀劃策，同時還將向你詳盡闡述其背後的原理，以及怎樣做到從自身情況出發，因地制宜、有的放矢地將將其合理付諸於行動之中。
通過一系列問答，作者清晰有致地向讀者詮釋了眾多行銷策略以及其背後所蘊含的主旨精髓。除此之外，它以極具代入感的方式將這些商業決策一一呈現在讀者面前，這樣一來，觀者的積極性同主觀能動意識也將由此得以徹底激發。
無論您身處於產品製造業還是服務性行業，本書都將在如下多個方面給予你有力的幫助：
- 明確自身市場定位、競爭對手以及客戶群體
- 打造思路明確、目標清晰的商業企劃
- 借助可靠的市場訊息以吸引目標客戶的注意
- 挑選符合自身最為行之有效的行銷策略
- 維繫現有客戶的同時，努力開拓新新客戶
- 一勞永逸，度身建立自己的企業簡介
- 從容自信，向外界推出自己以及旗下的產品
- 完善你的市場行銷規劃，並創建出成功的行銷體系
每一個點子都被獨立歸結至精煉的章節之中，目的就是要讓讀者及早掌握並迅速加以消化，從而能夠騰出更多的時間將其付諸於實戰之中。(ANDY)

Awards/获奖情况：

About the Author/作者介绍： Jackie Jarvis is the Director of Marketingco, which specialises in helping small business owners get the best results they can from their sales and marketing activities. Marketingco provides one-to-one and group mentoring, marketing materials design and copy writing, DIY PR packages and practical sales and marketing strategy advice and planning. Jackie speaks regularly at networking events and conferences and runs the fast track sales and marketing workshop series. She also writes articles for local and national business publications. www.marketingco.biz www.salesfasttrack.co.uk

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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