IDEASELLING: SUCCESSFULLY PITCH YOUR CREATIVE IDEAS TO BOSSES, CLIENTS & OTHER DECISION MAKERS

Book ID/图书代码： 04460010B38558

English Summary/英文概要： Don’t let your creative ideas get picked apart and put down!

If you’re like most creative people, chances are high that you’ve had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You’ll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you’ll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.

Chinese Summary/中文概要： 不管再好的創意，如果只能存在妳的大腦裡，充其量也只是一種胡思亂想！

創意、想法是一個人最重要的無形資產，有時一個點子所帶來的後續效益，可能是數以百倍或千倍計算，但是要如何將無形想法傳達給製造商或業者？
如何販賣點子不僅是從事設計及創意的人才需要，任何工作只要需要表達自己的想法都跟這有關，所以人人有義務必須成為販賣自己的行銷高手！(Vincent)

Awards/获奖情况：Praises:
“Creating ideas is easy, compared to actually selling them. In this engaging and innovative book, Sam Harrison helps make sure your brilliant ideas actually see the light of day.”---Sally Hogshead, author of Fascinate

“This book shows you how to get into the mind of your client and connect with his or her deepest buying motivations.”---Brian Tracy, author of The Psychology of Selling

“Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved.”---Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced

“The book I wish I had read 30 years ago. Selling your idea is even more important than creating it, and Sam Harrison has a wealth of strategies to help you do just that.”---Al Ries, co-author, War in the Boardroom

About the Author/作者介绍： Sam Harrison，擁有超過20年在創意產業的顧問諮詢經驗，曾擔任美國前500大上市公司的副總裁，與美國大聯盟、足球聯盟、Hallmark、Hasbro及美國運通等企業機構有過合作。目前常受邀到全球各地發表關於創意的言論，也在「廣告設計學院」Portfolio Center擔任講師

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理）

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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