BREAKTHROUGH!: A 7-STEP SYSTEM FOR DEVELOPING UNEXPECTED AND PROFITABLE IDEAS

Book ID/图书代码： 00431010B39125

English Summary/英文概要： Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that “dolls are for girls” was shattered by a toy line called G.I. Joe.

Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the public’s imagination. Loaded with examples—and packed with straightforward explanations of the processes that can lead to breakout hits—this book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market.

Chinese Summary/中文概要： 一些理念，已成为商业和文化现象了：星巴克咖啡如何通过体验和优质产品结合，来扭转市场颓势。或既定理念，“娃娃是给女孩的”是如何被G.I. Joe.这个玩具生产线打破的。

大多数人误认为突破常规的想法是一个神圣灵感和运气的问题。这本书揭示了个人和组织可以用来开发，创建和培育各类新产品和新服务，捕捉公众的想象力的方法步骤。丰富的案例——对引发突破常规过程的简单解释——本书为读者展示了，如何激发想法的方法，鼓励自由思考，保持良好思想，给市场带来革命性的，创收的新概念。(兼职翻译-LNL)

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Format:电子手稿

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