SLOW DOWN, SELL FASTER!: UNDERSTAND YOUR CUSTOMER’S BUYING PROCESS AND MAXIMIZE YOUR SALES (SECOND EDITION)
Book ID/图书代码： 00431010B39128
English Summary/英文概要： The biggest mistake you’re making in your sales career right now is equating a faster pitch with a faster close. Believe it or not, you will actually experience greater success if you slow down.
Slow Down, Sell Faster! shows you how to stop jumping the gun and work with your customers to identify and quantify their real needs, so by the time you begin your pitch in earnest, you’re already halfway home. Featuring a simple yet powerful eight-step process and practical, repeatable techniques, Slow Down, Sell Faster! is packed with examples from the author’s extensive experience, plus research on customer buying processes—rather than traditional selling processes.
This buyer-focused approach to selling extends to proposals and presentations, loyalty and retention, and, of course, cultivating more business. Each step in the book corresponds to a role you should adopt to meet a customer’s needs at each stage of the buying process.
There are two sides to every sale. In today’s extra-challenging business climate, understanding the buying process is where professional selling should start.
Chinese Summary/中文概要： 究竟是什麼樣的銷售魔方，讓如此多的五百強公司如獲至寶
究竟是哪八個銷售步驟，讓銷售精英們輕而易舉連創佳績
效率？神速？秒殺？讓顧客無力招架，讓對手措手不及？
這些慣性理念是否讓你的腳步越來越快，而成績卻停滯不前?!! 其實，我們已經陷入了一個“盲目求快”的致命誤區…
Top Line Leadership銷售管理培訓公司總裁KEVIN DAVIS將多年銷售生涯中的經典案例與對顧客發生購買行為過程的觀察研究匯總，提出了全球最新最實用的銷售理念“放慢腳步，提高業績”—八步銷售法，此方法已在花旗集團、拜耳集團等其他眾多全球五百強公司得以廣泛運用和推廣，並已創造了輝煌的業績.
Slow Down一書中，作者將這些研究成果傾囊獻于讀者，相信從這裡可以重新找回你漸漸黯淡的激情，發現你銷售生涯的另一番柳暗花明。(Claire)
Awards/获奖情况：“This is a great book, a breakthrough in modern selling! Kevin shows you how to make more sales, easier, and with greater certainty than ever before.”---Brian Tracy, author, The Psychology of Selling
“The Chally Group Worldwide has interviewed over 80,000 business-to-business customers and found they are most loyal to salespeople who understand their buying needs and buying processes. Slow Down, Sell Faster! shows you how to become one of those salespeople – a world class sales professional.”---Howard Stevens, Chairman and CEO, The Chally Group, Worldwide
“As the provider of choice for our customers’ business technology needs it is imperative that we have a sales process focused on the customer buying cycle. Years ago, we selected Kevin Davis’ sales model. We’ve used the flexibility of the program to train the majority of our sales force on this powerful consultative selling methodology. We’ve measured outstanding results.”---Dan Cooper, Executive VP, Field Operations, Xerox, Global Imaging Systems
“Salespeople involved in today’s high value, complex sale will find that Kevin Davis’ book provides exactly what they need to know to close the deal. This book provides solid, practical advice that professional salespeople can immediately use and apply.”---Stephen J. Bistritz, Ed.D., President and Founder, SellXL.com; Co-author, Selling to the C-Suite
“The need to be more buyer-focused is clear to most all Chief Sales Officers; how to do it is not. In Slow Down, Sell Faster! Kevin Davis offers a concise roadmap for how to stop paying lip service to this concept and make it a reality for sales reps and their managers.”---Jim Dickie, Managing Partner, CSO Insights
About the Author/作者介绍： KEVIN DAVIS is president of TopLine Leadership, a sales and sales management training company. His revolutionary eight-step process is used at Citigroup, ADP, Bayer, Sprint-Nextel, IKON Office Solutions, Global Imaging Systems (a XEROX company), and dozens of other Fortune 500 companies.
KEVIN DAVIS，銷售管理培訓公司TopLine Leadership總裁，他所創立的“八步銷售法”在花旗集團、ADP、拜耳集團、Sprint-Nextel、IKON Office Solutions、Global Imaging Systems以及其他很多全球五百強公司得到廣泛運用和推廣，成績斐然。
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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