ARMY OF ENTREPRENEURS: CREATE AN ENGAGED AND EMPOWERED WORKFORCE FOR EXCEPTIONAL BUSINESS GROWTH

Book ID/图书代码： 00431010B39131

English Summary/英文概要： If everyone in the organization leapt into their workday as if they owned the place, just think what could be accomplished.

Imagine the benefits to be gained from a pool of employees who act as though they own the business: greater motivation, increased productivity, and a supercharged desire to succeed. As a young entrepreneur who turned a small PR business into a highly successful, international communications firm, Jennifer Prosek has experienced firsthand the power of instilling an “owner’s mind-set” in every employee.

In Army of Entrepreneurs, Prosek presents an easy-to-follow action plan any company—large or small—can use to build a workforce dedicated to generating new business, creating new products and services, and sustaining growth. Filled with inspiring examples, the book shows readers how to:

• Motivate, train and reward their employees

• Provide everyone from interns to executives with the skills and support they need

• Refresh and evaluate the program over time for continuous results

Great businesses aren’t built by a single leader or rainmaker. This book shows how to transform any workforce into a profit-generating army and reap the rewards.

Chinese Summary/中文概要： 如何才能讓員工開開心心、全心全意的投入工作？
如何才能兼顧幸福企業的目標和創造最大的利潤？
「讓人最想效力的公司」總裁珍妮佛‧普羅瑟克(Jennifer Prosek)
以自身成功經歷，教你如何打造商場常勝軍！

本書作者珍妮佛‧普羅瑟克(Jennifer Prosek)開了一家公關業務公司CJP Communications，原本只是一家小小的公司，最後躍升為一家非常成功的國際公關公司。她之所以能達到如此高的成就，是因為她公司裡的每位員工都把公司當成是自己的，因此他們都全心全意投入工作，每個人的生產力都提高，而且有非常強烈的慾望想要達到成功。本書即為她邁向成功的實戰經驗分享。
在《企業家的常勝軍》一書中，普羅瑟克提供簡單明瞭的鼓舞員工方法，不管公司的規模大小，都可以使用這套方法，如此一來，全體員工都能開開心心的工作、找到新的業務、創造新的產品和服務，讓業績持續成長。本書提供許多激勵人心的實例，經由此書，你可以知道：
‧ 如何激勵、訓練員工和給予獎勵
‧ 如何給予員工他們需要學會的技能和鼓勵，不分階級，從實習生到高階主管都能享有。
‧ 時時更新和評估這套訓練計畫
成功的企業從來都不是靠少數人就能建立起來的，而是靠團體合作。透過本書，你的公司也能成為商場常勝軍！(Chris)

Awards/获奖情况：Review
Small-business owners will find much of value in public relations consultant Prosek’s claim that employers should harness the energy and initiative of their workforce to drive new business rather than being strapped with sole responsibility. Prosek recounts how she successfully transformed her company into an environment that empowered, motivated, and rewarded employees to pitch business and pursue clients themselves. Using case studies from such companies as Edward Jones and Harley Davidson/Buell, she maintains that in both large and small businesses, employees can be empowered to become an "army of entrepreneurs." The theory, and even application, of employee-based growth is credible when applied to small businesses, but may be less feasible in larger organizations. While the opening chapters advance her argument by concentrating on the potential of employees as rainmakers and use her business as a template, she drops the thread in subsequent chapters, which drift to broad cultural and structural issues faced by larger companies, including how to create a formal training program and recruit and retain talent. (Feb.) -From Publishers Weekly《出版人週刊》

“Jennifer Prosek offers an insightful guide for leaders in every type of business. She shares her perspective on employee engagement, motivation, and recognition in a way that is practical, relevant, and actionable.”-Michael Serino, Executive Director, Human Capital Development, Cornell University, ILR School麥可‧瑟瑞農，康乃爾大學勞資關係學院執行董事，專攻人力資源開發

“A thoughtful book overflowing with actionable advice for entrepreneurs. In today’s rapidly changing economy, you must empower your employees to innovate in order to achieve market leadership.”-Maria Pinelli, Americas Director, Strategic Growth Markets, Ernst & Young LLP 瑪麗亞‧佩尼利，安永策略增長市場部美國主管

“An excellent, accessible, step-by-step guide to increasing staff teamwork, motivation, and results."-Stuart Diamond, Practice Professor, The Wharton School, University of Pennsylvania史都華‧戴蒙，賓州大學沃頓商學院實踐教授

“Army of Entrepreneurs offers a plan for the smallest companies to punch big, and the biggest companies to harness the power of small. Read it and convert from an employee that adds value to an idea person who’s leading an enterprise.”-Tim Sanders, author of Love Is the Killer App: How to Win Business and Influence Friends 提姆‧桑德斯，《以愛致勝》的作者

“Prosek’s vision is matched by her insightful pragmatism and personal experience. She ignites the imagination and then lays out the pathway to achievement.”-Amir Ziv, Vice Dean, Professor of Accounting, Samberg Faculty Director, Columbia Business School　埃米爾‧吉夫，會計學教授、哥倫比亞大學商學院副院長

“Prosek provides a sensitive and insightful walk through her own experience as an entrepreneur who successfully engaged the hearts and minds of her employees.”- Leslie W. Braksick, Ph.D., cofounder of CLG, author of Unlock Behavior, Unleash Profits and Preparing CEOs for Success

“There has never been a more important time to unleash the talent residing in all organizations. Jennifer Prosek’s powerful story and examples will guide the way.”-Frank Brown, Dean, INSEAD　法蘭克‧布朗，歐洲工商管理學院院長

“Prosek has written a refreshingly clear, experience-based, and sensible guide to business creation.”-Jeffrey Sonnenfeld, Senior Associate Dean, Yale School of Management　傑弗瑞‧索諾菲德，耶魯大學管理學院資深副院長

About the Author/作者介绍： 珍妮佛‧普羅瑟克(Jennifer Prosek)是CJP Communications的創立者及總裁。CJP Communications是一家國際公共關係及財經公關顧問公司，備受業界肯定，在紐約、康乃迪克州及英國紐約都設有辦公室。在2009年，普羅瑟克被公關權威刊物《公關週刊》(PR Week magazine)選為「新興勢力領導者」(Emerging Power Player)。她的公司在2008年時被美國權威公關期刊《霍姆斯報告》(The Holmes Report)選為「年度最佳小型公關公司」(Small Agency of the Year)，並於2009年被《公關新聞》(PR News)選為「讓人最想效力的公關公司」(Top Places to Work in PR)。

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无