SELLING TO THE NEW ELITE: DISCOVER THE SECRET TO WINNING OVER YOUR WEALTHIEST PROSPECTS

Book ID/图书代码： 00431010B39133

English Summary/英文概要： The New Elite exposed the lives and minds of America’s richest people. Now, the authors reveal what and how these titans of wealth buy…and how to sell to them.

Based on unprecedented research, The New Elite took a behind-the-scenes look at America’s most powerful and influential class—what motivates them, how they think, where they shop, and how they really spend their money. In this practical and fascinating follow-up, the authors reveal how salespeople and marketers can hone in on this wealthy class, pique their interest, and convert them into loyal customers. Presenting the best practices behind hundreds of mutually satisfying interactions between salespeople and buyers—based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton—Selling to the New Elite reveals what the truly rich want from brands, what they expect from the marketplace, and how the Great Recession has reshaped their purchasing patterns. Loaded with insight and indispensable techniques, this one-of-a-kind guide shows readers everywhere how they can win over the wealthiest customers…and become rich themselves.

Chinese Summary/中文概要： 快速致富的秘訣是
把你的客戶群鎖定在金字塔頂端的新菁英份子！
這群人想要什麼？購物習慣和思維為何？
美國知名營銷及顧問公司哈里森集團
以自身經驗為你一一分析，讓你攻無不克，馳騁商場！

想要賺大錢，就要把客戶群鎖定在金字塔頂端的新菁英份子！
本書為你剖析他們的生活與心理：
什麼樣的商品會讓他們動心？
都到哪些地方購物？
如何決定要購買哪些商品？
消費方式是如何？
想從頂級品牌中獲得什麼？
對市場有什麼期許？
本書作者透過前所未有的調查研究結果，帶你一探最有權力和影響力的新菁英份子背後的秘密！本書有許多實際例子，作者舉出成功的推銷員是如何鑽研這群人的品味，使用引起他們興趣的行銷手法，並讓他們成為自家品牌的忠實客戶。作者根據對頂尖品牌的研究，列舉許多推銷員和客戶之間達到雙贏的例子。這些頂尖品牌包括Lexus、香奈兒(Chanel)、 Neiman Marcus、Four Seasons、卡地亞(Cartier)和LV(Louis Vuitton)。讀過此書，你也可以贏得新菁英份子的青睞，並躋身成為他們的一員！(Chris)

Awards/获奖情况：Review
"…ideas are presented clearly, without frills or filler…backed up with scientific research…Every employee in your business should read this book."---New Age Retailer《新時代零售商》雜誌

“Great reading, even better inspiration for millionaires-to-be.”---ALA Booklist (starred review) 美國圖書館協會

“[T]ake heed, luxury providers: if you pay more attention to the elite customer’s history and disposition, you are more likely to strike gold.”---Time magazine 英國泰唔士報

“If you are interested [in] marketing to the super-wealthy . . . try this fascinating book to tell you who they are, where they are, and what they do.”---Life Insurance Selling

“. . . a must-read for consumer marketers and interesting reading for the rest of us.”---Graziadio Business Report

“Want to get inside the minds of the truly wealthy? The New Elite offers exclusive access to the ‘new financial elite’ and some surprising answers as to how they achieved their economic status.”---QRCA Reviews

“Charts and graphs throughout distill key data into easy-to-grasp nuggets, lending clarity to this book whose fresh take on the habits of the American economic elite will be indispensable to marketers.”---Publishers Weekly 出版人週刊

About the Author/作者介绍： Stephen Kraus is vice president of Harrison Group, where he provides senior leadership to the company’s wealth consultancy.
JIM TAYLOR is vice chairman of Harrison Group, one of the country’s most respected marketing firms, and a widely recognized marketing expert. His clients include American Express, Chanel, UBS Private Wealth Management, and Neiman Marcus.
DOUG HARRISON founded Harrison Group in 1996 and has developed branding strategies for Coca-Cola, Microsoft, Louis Vuitton, Four Seasons, Bank of America, and other impressive companies. Taylor and Harrison are the authors of The New Elite.
史蒂芬‧克勞斯(Stephen Kraus)是美國頗具聲望的營銷及顧問公司哈里森集團(Harrison Group)的副總裁，他領導此集團旗下的財富諮詢公司已有多年。
吉姆‧泰勒(Jim Taylor)是哈里森集團的副主席，他的客戶包括美國運通(American Express)、香奈兒(Chanel)、瑞銀集團(UBS Private Wealth Management)和Neiman Marcus。
道格‧哈里森(Doug Harrison)在1996年創辦哈里森集團，為許多知名品牌制定品牌行銷策略，例如可口可樂(Coca-Cola)、微軟(Microsoft)、LV(Louis Vuitton)、Four Seasons、美國銀行(Bank of America)等。
本書由吉姆‧泰勒(Jim Taylor) 和道格‧哈里森(Doug Harrison)共同撰寫。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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