DEFY GRAVITY: PROPEL YOUR BUSINESS TO HIGH-VELOCITY GROWTH

Book ID/图书代码： 14936510B39141

English Summary/英文概要： Cutting through phrases like ’’It’s our biggest seller’’ and ’’They’re our best customer,’’ growth expert Rebel Brown helps managers and leaders shed the weight and drag that are holding their companies back.

Defy Gravity offers a unique, nimble approach to market analysis and strategy. Rebel guides readers step-by-step through the process of defining their value in terms of market needs, assessing opportunities, and developing dynamic strategies perfectly suited to their market position and goals. She helps readers:

* Release their sources of gravity--status quo ways of thinking and doing that kill growth.
*Find their fuel--the value that will drive growth.
*Catch market lift--the opportunities that are ready and waiting for the value they provide.
*Plan their go-to-market routes--by leveraging their previous market successes.
*Monitor their progress--to stay on the best possible course as markets evolve.

Rebel doesn’t just offer theory; she gives detailed instructions for how to execute using simple questions, guided exercises, and compelling case studies. With Rebel’s instantly accessible advice, readers and their companies will Defy Gravity--today and tomorrow.

Chinese Summary/中文概要： 你每天一直在重複做的事
其實可能會限制你的發展

連地心引力都抓不住你
《挑戰引力: 推動企業高速增長策略的秘密》

本書是指導你，如何尋找和捕捉機會。如何使你的公司目標達到可持續，長期盈利性的不斷增長。
不論現在你是虧損還是賺錢，拋開目前你公司的現狀，本書將教導你抱持著不同的想法，發現新的價值，開拓市場和提供機會。
本書作者Rebel Brown，作為一名國際顧問和市場走向的專家，擁有超過二十五年的專業經驗。她不斷挑戰全球不景氣的現狀，提供美國500大公司最佳的解決方案和高速增長的策略。從大型企業到小型公司，Rebel Brown關注創業、金融和經濟脈動。
如何更好地規劃人生，規劃事業，並在在我們的生活實現。什麼事情該放手，什麼事情阻擋我們，本書使你發現內在的力量。(Chris)

Awards/获奖情况：詳細資訊及YouTube: http://www.rebelbrown.com/the-book/

Reviews
Brown, a management consultant, presents a smart and readable guide for executives seeking to improve the effectiveness of their corporate strategies. Even though one-third of all business strategies fail, executives tend to stick with the plan, maintaining that a bad plan is safer than no plan at all. Brown shows how to break free from this mentality and makes her message stick with energetic prose and cheeky humor. She questions prevalent corporate beliefs and shows how following these misguided approaches can ruin an organization. She highlights change as the key factor; it’s the "anti-gravity" that will propel a company forward. Citing such successful examples as Nu Skin and Southwest Airlines, Brown illustrates key points on what works and what doesn’t, and concludes each chapter with a helpful summary. A new voice in a very crowded field, Brown provides an original perspective on corporate growth. ---From Publishers Weekly

About the Author/作者介绍： With over twenty-five years as an international consultant and go-to-market strategist, Rebel Brown consistently challenges the status quo to deliver optimum solutions and high velocity growth for her clients. She has worked with over one hundred clients--from large companies to smaller, more entrepreneurial concerns--in startup, growth and turnaround situations. When not busy powering up corporate growth, Brown enjoys her pursuits as an avid horsewoman, expert skier, and outdoorswoman.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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