PUNISHED BY REWARDS: THE TROUBLE WITH GOLD STARS,INCENTIVE PLANS,A’S,PRAISE,AND OTHER BRIBES

Book ID/图书代码： 07042004B06186

English Summary/英文概要： The basic strategy we use for raising children, teaching students, and managing workers can be summarized in six words: Do this and you’ll get that. We dangle goodies (from candy bars to sales commissions) in front of people in much the same way we train the family pet. Drawing on a wealth of psychological research, Alfie Kohn points the way to a more successful strategy based on working with people instead of doing things to them. "Do rewards motivate people?" asks Kohn. "Yes. They motivate people to get rewards." Seasoned with humor and familiar examples, Punished By Rewards presents an argument unsettling to hear but impossible to dismiss.

Chinese Summary/中文概要： ALFIE KOHN在这本书中痛斥了家庭、学校以及工作环境中的各种奖励制度，直击胡萝卜加大棒政策。
抚养小孩、教育学生、管理员工的基本方针可以用六个字来概括：这样做，就可以得到那样东西（Do this and you’ll get that）。就像驯狗一样，我们也在人的面前晃动好东西（从棒棒糖到销售佣金不等）。
《奖励就是惩罚》自1993年出版以来，影响了无数家长、老师和经理人，使他们改变了以往的想法，企图用激励制度来操纵人们，从短期角度来看，也许会奏效，但是最终这样的方法还是会失败的，甚至还可能造成持久的危害。KOHN通过大量的研究表明其实如果用金钱、成绩或者其它什么激励方式诱惑人们的话，其结果适得其反。我们越是人为地用诱惑手段来激励别人，他们就越会对我们唆使他们做的事丧失兴趣。承诺小孩，只要乖就给他们糖糖吃，这样，除了让他们暂时听话一点，就一点效果也没了。就算表扬也可能是一种口头上的贿赂行为，反到会让小孩一心只想得到赞许。
奖励和惩罚只是一个硬币的两个不同面------而且这个硬币还不值什么钱。Kohn给了我们这样一个解释，其实我们真正需要的是奖励和惩罚以外的管理方法。

Awards/获奖情况：Kohn, the author of other iconoclastic books, among them You Know What They Say: The Truth About Popular Beliefs ( LJ 8/90), here shows how rewards of all sorts undermine our efforts to teach students, manage workers, and raise children. Although aimed at a general audience, the book is based on extensive research and documented with almost 100 pages of notes and references. The first six review the behaviorist tradition and lay out in a clear and convincing manner Kohn’s central argument that "pop behaviorism" is dangerously prevalent in our society. Here Kohn discusses why rewards, including praise, fail to promote lasting behavior change or enhance performance and frequently make things worse. The remaining six chapters examine the effect of rewards and alternatives to them in companies, schools, and the home. Recommended for all types of libraries.---Mary Chatfield, Angelo State Univ., San Angelo, Tex., From Library Journal

The idea that competition and reward are effective motivators forms the bedrock of our educational, economic, and managerial systems. Kohn, though, has strongly attacked the belief that competition is healthy and has documented its negative effects in No Contest: The Case against Competition (1986). Now he challenges the widely held assumption that incentives lead to improved quality and increased output in the workplace and in schools. He notes that the system of rewards and punishment is based on Pavlovian and Skinnerian behavioral theories, which are supported largely by experiments with laboratory animals. Kohn derides rewards as bribes and offers instead the proposition that collaboration (teamwork), content (meaningfulness), and choice (autonomy) will serve to motivate both students and workers. He marshals impressive theoretical support and, at the same time, uses humor disarmingly to argue his case.---David Rouse, From Booklist

"A compelling argument that the use of rewards is counterproductive in raising children, teaching students, and managing workers....A clear, convincing demonstration...written with style, humor, and authority."---Kirkus

About the Author/作者介绍： Alfie Kohn writes and speaks widely on education, management, and parenting. His articles on the subject of rewards have appeared in publications ranging from Parents magazine (“The Case Against Gold Stars”) to the Harvard Business Review (“Why Incentive Plans Cannot Work”). He was recently described by Time as “perhaps the country’s most outspoken critic of education’s fixation on grades [and] test scores” and by Fortune as “America’s most biting critic of money as motivator.”
Kohn’s other books include No Contest: The Case Against Competition (1990), as well as several titles on education: a book for teachers, Beyond Discipline: From Compliance to Community (1996), which he describes as a modest attempt to overthrow the entire field of classroom management; a collection of articles entitled What to Look For in a Classroom… and Other Essays (1998); and, most recently, The Schools Our Children Deserve: Moving Beyond Traditional Classrooms and “Tougher Standards” (1999)
Kohn has written for the Journal of Education and for Ladies’ Home Journal, as well as for the Nation, the Atlantic Monthly, and the New York Times. He lectures across the country and abroad and has been featured on more than 250 TV and radio programs, including Oprah and the Today show. He lives (actually) in Belmont, Massachusetts, with his wife and daughter, and (virtually) at www.alfiekohn.org

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

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