THE BIG BOOK OF SMALL BUSINESS: YOU DON’T HAVE TO RUN YOUR BUSINESS BY THE SEAT OF YOUR PANTS

Book ID/图书代码： 12355010B40146

English Summary/英文概要： Your shoes are charred from stomping out brush fires. You have nightmares about UFOs—Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar?

Tom Gegax knows what that is like. Years after running his Tires Plus franchise by the seat of his pants, blissfully unaware of how little he knew about getting the most out of people and managing a world-class organization, Tom was faced with a cancer diagnosis and a business at the brink of disaster. Resolved to change things around, he improved his mental clarity, health, and relationships and noticed that the more he profited on a personal level, the more his company profited. Tires Plus grew into a $200 million business with 150 upscale locations. He had learned the first lesson in Enlightened Leadership 101: Focus on the well-being of your employees and customers—as well as your own—and success will follow naturally.

In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work. This all-in-one toolbox for small businesses is jammed with warm-hearted, tough-minded practices and street-smart tips, covering every aspect of a growing business:

* Starting, funding, and getting your new business off the ground
* Crafting a mission and growing a corporate culture that works
* Hiring the best people and maximizing their potential
* Communicating and negotiating with your employees, customers, and suppliers
* Creating processes for continuous innovation and growth
* Protecting your business from unforeseen dangers
* Planning for growth
* And much more . . .

As thorough as a textbook and as lively as a news magazine, The Big Book of Small Business is the most comprehensive and practical book on how to take a small business to the next level, and an indispensable slingshot for the millions of scrappy Davids taking on corporate Goliaths.

Chinese Summary/中文概要： 你的鞋子因踩灭灌木丛火灾而弄焦。你做着UFO（达不到的财务目标）的恶梦。全明星阵容的应聘者变成了废物。会议造成的问题比解决的问题多。下午5：01之后办公室就像个鬼城。听上去很熟悉，是吧？

Tom Gegax知道那是什么感觉。摸着石头过河经营Tires Plus加盟店多年，完全没有意识到自己在人际关系和管理知识的匮乏后，Tom面对的是一纸癌症诊断书和一家濒临倒闭的企业。下定决心要改变现状的他开始保持头脑清醒，身体健康，和关系友善；结果他发现一个现象：自己个人得利得越多，他的公司也得利得越多。Tires Plus成长为2亿美元的大企业，在150个高档地区都设有门店。Tom学到了《开明领导学101》（注：在美国，101表示基础启蒙课程的意思）的第一节内容：除了关心自己的福利外，也要关注你员工和客户的福利，这样成功自然会降临。

在《小企业的大著作》中，Tom分享了他辛苦学来的经验，即如何成为一个开明高效的领导，如何做好小事从而大决策得以顺畅运行。此书就像是小企业主的包罗万象的工具箱：里面塞满了明智热心的实践经验和实用的真知灼见，涉及一个成长型企业的各个方面：
*开业、融资、让新公司起步
*确立核心任务，营造恰当的公司文化
*雇佣最好的员工，最大程度挖掘他们的潜力
*同你的员工、客户和供应商进行良好的沟通和磋商
*为持续的革新与成长创造空间
*未雨绸缪，保护你的公司
*以成长为前提做计划
*等等

如课本般全面、新闻杂志般生动，《小企业的大著作》最最周全实用，它是把小企业提升到新高度的好帮手，百万斗志昂扬的大卫手中射杀哥利亚巨人的投石弓（注：大卫射杀哥利亚巨人的故事出自《圣经》）。(兼职翻译-SXX)

Awards/获奖情况：“都是精华没有糟粕。”――Richard Schulze，百思买创建者和主席
信息丰富，值得阅读、消化、并随身携带，随时翻看。――《列克星顿商务》

记得在竞争对手之前抢购此书！――Michael Coles，卡里布咖啡的执行总裁

载满了真知和战略。讲述了多数小公司必须面对的真实世界的情形和解决方案。――《迈阿密先驱报》

装满了行之有效的建议和在现实世界取得成功的战略。――Mary Brainerd，HealthPartners的执行总裁

市场上最好的商务管理指南。应该要求每家商务学校都要阅读它。―― Rinaldo S. Brutoco,世界商务学院总裁

Tom Gegax掌握了商务的艺术。――Horst Rechelbacher，Aveda智能营养公司创始人

About the Author/作者介绍： Bestselling author Tom Gegax has been an executive at one of the world’s largest corporations; a start-up entrepreneur; a CEO leading 1,600 employees; a business consultant; and a member of numerous boards. By the time Tom sold Tires Plus to a multinational firm in 2000, it had mushroomed from a sketch on a restaurant napkin to a Midwest market leader with 150 locations. Today, he helps growing companies raise profits and reduce stress through fast and affordable business management coaching.
Phil Bolsta is a freelance writer and coauthor of The Big Book of Small Business, the first business book to blend an enlightened approach to leadership with eff ective business principles. After a dozen years in the investment business, he changed careers to pursue his true calling -- encouraging and inspiring people to live more positive, loving lives. Through his writing and speaking, he has touched and changed countless lives. Phil lives near Minneapolis.
畅销书作者Tom Gegax是世界级大公司的高管，一家新兴企业的主办人，一个领导1600民员工的最高行政长官，一个商务咨询师，以及许多股东会的成员。在2000年Tom把Tires Plus卖给一家跨国公司时，它已从餐厅纸巾上的草图构思迅速成长为美国中西部的市场领头羊，有150家门店。如今，他给成长型公司做他们负担得起的快速商务管理培训，帮助他们增加收益，减少压力。
Phil Bolsta是位自由撰稿人，《小企业的大著作》的作者之一。此书是首本把开明的领导方法与有效的商务原理结合在一起的商务书。12年来他在投资商业界屡换工作，为的是追求自己的天命――鼓励人，启发人，让他们的生活更积极，更有爱。他的作品和演讲已经触动和改变了无数人的生活。Phil住在明尼阿波利斯市。

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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