VITA PRADA (PRADA. A BIOGRAPHY)

Book ID/图书代码： 01230110B41449

English Summary/英文概要： "I don’t think I’m as big a bitch as you think, but I had fun reading it."---Miuccia Prada on Vita Prada

Milan, late 1970s. A one-to-one meeting, promising very little, except perhaps some not too friendly sparks, takes place. On one side is the rough Arezzo-born Tuscan entrepreneur Patrizio Bertelli, born into a family of lawyers, entrepreneur in the leather goods industry, a volcanic and somewhat Dantesque character, arrogant and charismatic; on the other Miuccia Prada, a sophisticated Milanese woman with a history as a feminist and a 1968 protest movement activist: always in high heels and never dressed casually at a demonstrators’ protest march, Miuccia is the heiress of a shop selling handbags and suitcases, well known to the most distinct and fashionable upper middle class of Milan.

In accordance to the law of the attraction of opposites, an unpredictable alchemy sparks both at the emotional level (the two will marry) and the professional one. The foundations of the Prada phenomenon were laid in that first animated encounter. Why define it a phenomenon? Because Prada is no longer considered merely a company and a brand at the top of the fashion industry ladder, but the symbol of a conceptual style that has brought under scrutiny aesthetic standards, and created new trends, that have become a new lifestyle. A phenomenon that due to a powerful creative mix and an established public image amplifies itself in the project of a feasible design of the future, in the sailing experience of Luna Rossa at the American Cup and in the provocative and controversial avant-gardist art of the homonymous foundation.

This book examines the most important stages of the Prada phenomenon, from its first steps to its gradual expansion, culminating in the acquisition of the brands that, before the brusque slowdown, should have composed the first real luxury pole of Made in Italy.

Chinese Summary/中文概要： 世界知名時尚品牌

《穿著Prada的惡魔》，究竟Prada代表的什麼？奢華、品味、高不可攀還是一種完美形象的改造手段。
或許妳對時尚並不是那麼敏銳，但是有個名字妳一定聽過，它叫Prada！它是日本人每次出過最想買的品牌之一；一個十來人的中國旅行團，一個小時內在米蘭Prada店的消費額足以買下一部全新的Audi A6（約台幣三百萬）；目前它的觸腳已覆蓋78個國家和地區，全球有220家直營店，而這還不包含目前集團旗下的其他品牌。
談起這一切的起源就必須從1970年義大利一次兩人看似平淡無奇的會面開始… (Vincent)

Awards/获奖情况：Translation Rights sold to:
BRAZIL: (Editora Pensamento-Cultrix)
CHINA: (Simplified Chinese Rights - China Economic Publishing House)
JAPAN - ongoing negotiation
KOREA: (Myung Jin Publications)

About the Author/作者介绍： Gian Luigi Paracchini, born in Milan in 1947, graduated in Political Sciences. He started as an on-the-road reporter for the Corriere d’Informazione. In 1978 he moved to the Corriere della Sera, where he writes mainly bout schools and university. He has worked for fifteen years as a correspondent of current affairs, sport and ith an outsider’s curious eye, the world of fashion. At the end of the 1980s he collected in a book (titled eople) a series of short stories and travelogues.

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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