6 SECRETS TO STARTUP SUCCESS: HOW TO TURN YOUR ENTREPRENEURIAL PASSION INTO A THRIVING BUSINESS
Book ID/图书代码： 00431010B41487
English Summary/英文概要： Over six million Americans start businesses every year. That’s 11 startups a minute launched by passionate dreamers hoping to transform their lives for the better. But a huge gap exists between the skyrocketing levels of desire and what entrepreneurs actually achieve. The harsh reality is that most new businesses fail within a few years of launch. Why do so few startups make it? And what distinguishes those that do succeed? Entrepreneur, consultant, and investor John Bradberry set out to discover the answer and came to a surprising conclusion that the passion that drives and energizes so many founders is also the very thing that leads many of them astray. Filled with compelling real-life stories of both success and failure, this groundbreaking book reveals the key principles entrepreneurs must follow to ensure their big idea is on the right track. In "6 Secrets to Startup Success", readers will learn how to: convert their passion into economic value with a moneymaking business model; improve their readiness to launch and lead a new venture; manage funding and cash flows; chart a path to breakeven and beyond; avoid the pitfalls that often accompany unfettered passion; and, build the stamina needed to persevere over time. Complete with indispensable tools including an assessment to gauge a venture’s strengths and weaknesses, "6 Secrets to Startup Success" will help entrepreneurs everywhere turn their dreams into reality.
Chinese Summary/中文概要： 讓人想創業的熱情和夢想其實是讓他們失敗的原因? 每個創業家在創業之始都充滿熱情和夢想
但是能邁向成功之路的人卻少之又少
他們成功的秘密是什麼？
資深創業家、企業顧問兼投資客John Bradberry
以實例及多年調查，教導創業者如何實現自己的夢想！
每年有超過六百萬美國人創業，平均每分鐘就有11個充滿熱情的夢想家試圖為自己開創美好的未來，但是他們所能達到的成就往往不及自己夢想的高度。嚴苛的現實狀況是大部分的公司都會在創業幾年後就倒閉，只有很小一部分的人能成功。
這些人為何能成功？失敗的事業和成功的事業的不同點在哪？
創業家、顧問兼投資客John Bradberry研究這些案例，並得到一個驚人的結論：讓人想創業的熱情和夢想其實是讓他們失敗的原因！本書舉出許多創業成功與失敗的實際例子，並提供創業家必須遵守的關鍵原則，讓他們檢視自己的創業藍圖是否建立在通往成功的道路之上。
讀者可在本書中學到：
1. 把創業的熱情變的具有經濟價值，以此為賺大錢打基礎
2. 為自己的事業找到適合發展的市場
3. 找到市場定位，並定義和了解目標客群
4. 做好基金和現金流管理，鞏固事業的基礎。
5. 讓你的事業無盈虧
6. 如何靈活應對變化多端的市場
7. 打造不屈不撓的創業韌性
此書提供創業家一切創業必需的工具，包括判斷一個事業的強項與弱項，讓每位創業者都能夢想成真！(Chris)
Awards/获奖情况：“An excellent summary of what it takes to succeed as an entrepreneur. Every person who wants to start the ‘next big thing’ should read 6 Secrets to Startup Success before taking the leap forward.”---Guy Kawasaki, cofounder, Alltop.com, and author of Enchantment: The Art of Changing Hearts, Minds, and Actions (蓋．川崎(Guy Kawasaki)，Alltop.com共同創立人、蘋果電腦前首席傳教士，《Enchantment: The Art of Changing Hearts, Minds, and Actions》的作者)
“If you’re thinking of creating that business you’ve been dreaming about, you need to read this book to put a smart foundation underneath it, understand how passion can make or break your business, watch for the pitfalls, and channel it into business success.”---Tim Berry, President and founder, Palo Alto Software, and author of The Plan-As-You-Go Business Plan (提姆‧伯利(Tim Berry)，Palo Alto軟體公司總裁、創辦人，《The Plan-As-You-Go Business Plan》的作者)
“John Bradberry’s book reveals the secret sauce successful entrepreneurs use to conceive, execute, and scale an entrepreneurial venture. By placing appropriate emphasis on the critical elements of growth—market, management, and money—6 Secrets to Startup Success defines what it takes to execute a growth strategy for the venture. This book provides practical lessons for the entrepreneur to work with the market, to ride its tide, and to continuously adapt to remain competitive.”---Ted D. Zoller, Ph.D., Director, Center for Entrepreneurial Studies, Kenan-Flagler Business School, University of North Carolina at Chapel Hill (Ted D. Zoller博士，北卡羅來納大學肯南-弗拉格勒商學院(Kenan-Flagler Business School, University of North Carolina at Chapel Hill)的創業研究中心院長(Center for Entrepreneurial Studies))
About the Author/作者介绍： John Bradberry has improved the performance of a hundred teams and more than a thousand leaders over two decades as an entrepreneur, consultant, and investor. In 2007, he launched an extended study of the universal factors that drive new-venture success.
John Bradberry擔任創業家、企業顧問兼投資客超過20年，他幫助將近100組團隊、超過1000位領導者提升業績。在2007年，他著手研究創業成功的要素，並將此研究集結於本書。作者網站：www.6SecretsBook.com
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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