MARKETING IN TEN EASY STEPS: A STEP-BY-STEP GUIDE TO PUTTING TOGETHER A MARKETING PLAN FOR YOURSELF OR YOUR BUSINESS

Book ID/图书代码： 00985010B41779

English Summary/英文概要： According to Marketing lecturer, Helen Kaye, consumers, particularly the younger generation, are very savvy when it comes to marketing and no longer believe everything that is ‘sold’ to them. So now, more than in any other generation, you need to be very smart, accurate and defined with your marketing.

This workbook will help small business operators prepare a step-by-step marketing plan for their product or service.

Good practitioners apply a toolbox of marketing competencies to increase exposure for their brand, find aligned sponsorship, gain from promotional and publicity opportunities and reach targetted clients.

In this workbook, Helen Kaye will touch on some fundamental marketing concepts and provide examples to get business owners started.

Chinese Summary/中文概要： 根据营销学专家Helen Kaye来说，顾客，特别是年轻顾客，是非常懂得营销学的，他们不再相信每样都是“卖”给他们的。所以现在你必须对市场营销有更多的敏锐度。

本书能帮助小型企业一步步实现对产品销售和服务的计划制定。

一个优秀的营销人员能够很好的运用市场竞争力来增加其产品的曝光度、寻找到适合的赞助者、赢取公众认可度和找到目标客户。

在这本书里，Helen Kaye将向大家解释市场营销中的基本概念，并提供丰富的例子来供读者参考。(兼职翻译-LN)

Awards/获奖情况：

About the Author/作者介绍： Helen Kaye在澳大利亚从事营销工作已经20多年了。她在澳大利亚的泰勒学院和技术与教育学院教授营销学。
Helen也为国家市场与交流部门撰写营销类教材。
Helen拥有信息学硕士学位。

Helen Kaye has worked in marketing in Australia for over 20 years. She has lectured in marketing at Study Group Australia and TAFE.
Helen has also been commissioned to write instructional resources for a number of marketing and communication units to meet national competency standards.
Helen is postgraduate degree qualified in Communication.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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