MAKING IT HAPPEN: TURNING GOOD IDEAS INTO GREAT RESULTS

Book ID/图书代码： 12580010B43391

English Summary/英文概要： The world is not short of ideas, but it is short of people who know how to carry them out. Making It Happen unravels the process of taking a good idea and turning it into a successful venture. Author Peter Sheahan guides the reader through the five competencies that will enable you to understand and utilize the forces that drive buyers’ behavior, break through mental barriers and effectively position your offer in the market. Whether you are looking to start a business, get promoted or launch a social movement, this book will streamline your thinking so you can finally turn your good ideas into great results.

Peter Sheahan has a reputation for making it happen fast. By 30, he had established two international multimillion-dollar consulting practices and authored five books, including the bestsellers Generation Y and Fl!p. Let him share with you the strategies that make Google, BMW, and Goldman Sachs his clients.

Chinese Summary/中文概要： 世界从不缺乏创意，只是缺乏有创意的人。本书重在教你如何将一个好的创意转化为一项成功的投资。作者将其分成五块，逐步为你解释，助你了解摸透买主的行为暗示，打通沟通障碍，有效巩固你在市场的地位。无论你是要创业、升职还是发动一场社会运动，本书都是一个好帮手。

作者30岁时就已经是两家多亿收入公司的主人，并且著有5本畅销书。即使你不相信自己，也不应该怀疑他的专业能力。(兼职翻译-XJJ)

Awards/获奖情况：

About the Author/作者介绍： 彼得•史寒（Peter Sheahan），成功企业家、CEO，著有六本书籍，已有十多年的教龄，成功教授个人及公司夹缝求生创意无限。目前正携手谷歌、希尔顿饭店等知名品牌打造创意和行为变化。

Peter Sheahan has spent a decade teaching individuals and companies how to make it happen—how to position effectively in the market and find opportunity where others cannot. Author of six books, including the international bestsellers Fl!p and Generation Y, Sheahan has established himself as a highly successful entrepreneur with his international thought-leadership practice and as the CEO of ChangeLabs, a global consultancy building and delivering large-scale behavioral change projects for clients such as Apple and IBM. Sheahan has worked with some of the world’s leading brands in the area of innovation and behavior change, including Google, Goldman Sachs, Hilton Hotels, Harley Davidson, and GlaxoSmithKline.

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理）

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无