LOOSE: THE FUTURE OF BUSINESS IS LETTING GO

Book ID/图书代码： 06140510B43550

English Summary/英文概要： The way we do business has to change. One of the greatest weaknesses of many organisations is the delusion of being in control. The future is loose - loose organisations, loose management styles and loose ways of working. Author Martin Thomas describes how more open ways of thinking and operating are beginning to pervade even the largest and most complex institutions, from global corporations to government departments. There are limits to being loose, but freedom can exist within a framework. By building on cutting-edge case studies and conversations with the smartest business people from around the globe, LOOSE challenges received wisdom and explains new ways of managing companies, building brands, engaging with customer and marketing products and services. LOOSE will help you change you terms of business, before they are changed for you.

Chinese Summary/中文概要： 我们做生意的方式也该改改了。缺陷之一即无法控制局面。未来不妨试试松散的方式，自由点。作者告诉我们凡大机构，从全球性公司到政府部门，均多采用开放式想法和运作。在允许范围内，不设限，自由发挥。未来，这种智慧型的方式必将逐步渗透公司管理。所以，本书教你在被迫接受改变之前，提前改变自己做生意的方式，与时俱进。(兼职翻译-XJJ)

Awards/获奖情况：

About the Author/作者介绍： Martin is a freelance marketing consultant, trainer, facilitator, public speaker and writer. He works with a wide variety of brand owners and marketing agencies, providing advice on business, brand and communications planning and the strategic application of social media. He has led award-winning advertising, media, PR and sponsorship teams and has been one of the pioneers of integrated brand and communications planning. His first book, Crowd Surfing, which he co-wrote with David Brain, was published in 2008. Martin is a non-executive director of Sport England and the Commonwealth Games Council for England, and is also a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) and a member of the Marketing Society. He remains hopeful of a first Welsh rugby cap, although recognises that time may be running out.
马丁•托马斯（MARTIN THOMAS），自由市场顾问、训练师、促进者、公众演说家、作家。他与大量品牌拥有者及市场公司合作，提供建议和策略。《脱颖而出》（Crowd Surfing）是他的第一本小说，于2008年出版。他在业界很有名气，是个活跃的人物。尽管希望不大，他还是积极筹划一次橄榄球比赛。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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