COMPANY POLICY AND CORPORATE GOVERNANCE : HOW ORGANIZATIONS ORGANIZE THEMSELVES

Book ID/图书代码： 02627010B43788

English Summary/英文概要： Fredmund Malik describes what really matters in good management and explains the core issues of corporate governance, namely, customer value or focusing on service to the client. The preva­lent conceptual models of corporate policy have become obsolete: the shareholder approach is the worst theory of all time; stakeholder theory is not practicable; trusting the stock market is a mistake. What counts is effective corporate governance, which has become an indispensable re­quirement for survival.
The author shows:
• how corporate governance should be structured
• which financial parameters are truly important
• the optimal size for a supervisory board, and
• which errors result when profit maximization is declared the company’s top objective.

Chinese Summary/中文概要： 在這個現今復雜的環境中我們該如何管理龐大分工精細的企業組織呢？作者回顧自己40年的研究、30年的企業管理實踐、20多年的企業家經歷，面對當今的社會大變革，在本書中回答了以下3個核心問題：
企業應該怎麼辦？
企業必須在什麼環境裡運行？
企業應當如何運行？(Vincent)

Awards/获奖情况："Malik is one of the most influential business thinkers."---Business Week

「Fredmund Malik has become the leading analyst of, and expert on, Management in Europe as it has emerged in the last thirty years - and a powerful force in shaping it as a consultant. He is a commanding figure - in theory as well as in the practice of Management.」---彼得．杜拉克(Peter F. Drucker)

Rights sold to: China, Russia.

About the Author/作者介绍： Prof. Fredmund Malik numbers among Europe’s leading management thinkers. As a consultant and management instructor for the last 30 years he has advised, educated and shaped executives at all levels and in all industries. He himself has been a successful entrepreneur for decades as CEO and principal of Malik Managementzentrum St. Gallen, with roughly 300 employees in St. Gallen, Zurich, London, Vienna, Shanghai and Toronto.
Malik is an award-winning big hitter of more than ten books and hundreds of publications, amongst others the mostly read management newsletter “Malik on Management”. As a widely known columnist he functions as one of the media’s leading opinion formers. The main topic of his publications – translated to numerous languages – deals with efficient general management in complex and networked systems. Malik’s integrated management system is based upon the sci­ences which analyze complexity: cybernetics, systems theory and bionics.
弗雷德蒙德‧馬利克教授，1944年出生於奧地利，是歐洲著名的管理大師和管理教育家，以及歐洲著名的「聖加倫管理學派」的創始人。自1968年起就讀於奧地利「因斯布魯克大學」(Innsbruck University)和瑞士「聖加倫大學」(St. Gallen University)，獲商業管理學博士學位。他是歐洲著名頂尖商學院「聖加倫大學」的教授和「維也納經濟大學」的客座教授。管理學宗師彼得．杜拉克（Peter F. Drucker）曾讚揚他：「在歐洲管理領域中，馬利克是頂尖分析師、專家，及權威顧問，不論在理論或實務方面，他都是舉足輕重的人物。」www.malik-management.com/

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD(非我们代理)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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