TALK NORMAL

Book ID/图书代码： 07682010B43909

English Summary/英文概要： Tim Phillips has been a journalist for 20 years, and during that time he has been slowly driven crazy by bad spokespeople: the jargon, the evasiveness, the inability to make a point or to answer a direct question. Now that every company has a small army dedicated to communications, the problem seems to be getting worse. That’s why we should stop thinking about spin and management, and start concentrating on talking like human beings. Is this possible?

Talk Normal is an attempt to find out. Based on the author’s blog, www.talknormal.co.uk it’s full of excruciating examples of corporate jargon, and it will help you to steer a path to better communication, whilst coping with the worst excesses of management speak at work.

Chinese Summary/中文概要： 蒂姆.菲利普斯作为记者的职业生涯已有20年之久，在此期间那些发言人不称职的回答渐渐将他逼疯，如：术语乱用，模棱两可，不能对所提问题做出确切的回答。虽然现在每个公司都有一个企业宣传团队，但是问题却是愈来愈严重。这就是我们为什么必须停下来认真思考企业的运转和管理，并开始专注于如何可以像正常人一样谈话。这会成为可能吗？

本书就是一本致力于解决此问题的佳作。本书的创作基于作者的博客www.talknormal.co.uk，介绍了众多有关公司行话的极佳例子，用以解决工作当中所出现的最糟糕的极端言语。（兼职翻译—XMM)

Awards/获奖情况：Phillips...argues that we need to think clearly to write clearly.... The book’s reader-friendly layout offers b&w photos, screenshots, and examples of ads, along with humorous illustrations, excerpts from interviews, and checklists." -- Book News, Inc.

"Talk Normal is...invested in improving the effect our language has on others. Phillips gives a welcome reminder that our priority should lie with communicating what we actually mean, rather than trying to signal how impressive we are." -- The Boston Globe

"Talk Normal is both a lot of fun and extremely practical at the same time. It will leave you laughing and thinking more clearly...Be sure to check it out." -- Read the full 800-CEO-Read article here.

"Talk Normal’s humorous examples, graphs and illustrations make this a very quick and enjoyable read. You’ll laugh along the way and will probably find yourself reaching for this book after frustrating presentations or meetings for a quick laugh... Talk Normal is a great read for those who are frustrated with business babble." --Grace Myers, FuelYourWriting.com

About the Author/作者介绍： 蒂姆.菲利普斯是一位自由专栏记者，一直为《华尔街日报》、《国际先驱报》、《时代》杂志、《星期日泰晤士报》、《观察家报》、《每日电讯报》以及《独立报》撰写报道。作者经常做客BBC电视台和广播节目以及天空新闻网，并定期在大会上发言。此外，作者还单独出版过Fit to Bust以及与人合著了畅销作品Scoring Points。

Tim Phillips is a freelance journalist and has written for the Wall Street Journal Europe, the International Herald Tribune, The Times and the Sunday Times, The Observer, the Daily Telegraph, and the Independent among others. A frequent guest on BBC television and radio and Sky News, he is also a regular conference speaker, the author of Fit to Bust and a co-author of the best selling Scoring Points, both published by Kogan Page.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：NOT AVAILABLE

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