SHOPPING 3.0: SHOPPING, THE INTERNET OR BOTH?

Book ID/图书代码： 00870011B44312

English Summary/英文概要： Retailers are in difficult times. The recession, global competition, government regulation and the growth of the internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar’s Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in e-retailing solutions and the internet but for others, success will lie in developing a service based on customer experience or one with some apparently bespoke elements; a strategy to appeal to customers as individuals. Shopping 3.0 examines all these changes. It sketches the world of consumers; those who make their purchases from the comfort of their armchair and those who enjoy shopping with friends. Cor Molenaar explores the impact of changing consumer attitudes to shopping; the role of new technology in future retailing and the changing face of both city centre and out of town shops and malls. Shopping 3.0 offers, what will be, a welcome helping hand for retailers, both physical and web-based shopkeepers; something to help you make sense of the ongoing revolution in shopping and to plan or adjust your business strategy to enable you not just to survive but to thrive in a world that will look very different in a few years time.

Chinese Summary/中文概要： 零售商们正面临着前所未有的困境。经济衰退、全球竞争、政府监管和互联网的发展意味着成本的上升和不断被压缩的利润空间。

本书中作者COR MOLENAAR描绘了一幅零售行业的前景图，并鼓励零售商完成一个以交易为基础到以顾客为基础的转变。逻辑学指出没有一项策略会适合所有的零售商，他们的其中一些可能确实受益于电子零售解决方案和互联网，但是对于其他人来讲，成功可能就藏在一个以顾客体验为基础的体系当中，一种吸引个人客户的市场策略。COR MOLENAAR勾画出了消费者的世界，并指出改变消费者购物态度的重要影响，未来零售业新技术对于购物的影响以及城市繁华商业中心、商店商场会有哪些面貌的的改变。无论对于实体店主还是网店店主，都将会从本书中获益匪浅，它将帮你搞清楚现在正在悄然兴起的购物变革，并且提出很多计划和调整策略让你成功避过这次购物变革，并能在未来几年的时间里迅速成长。(兼职翻译-FSF)

Awards/获奖情况：

About the Author/作者介绍： Cor Molenaar是荷兰最受推崇的商业演讲者之一，并且是一位聚焦于市场和科技相互作用方面的作家。自1999年以来，就在荷兰鹿特丹学院任工商管理科系教授，并且于2007年开始将他的研究领域向网络营销和远程营销方面拓展。除了这些学术工作之外，Cor Molenaar还是eXQuo咨询公司的创始人兼董事，他用英语和荷兰语所著的作品包括《电子战略》（e-Strategy ）（2002）以及《互动营销》（ Interactive Marketing ）（1996）。荷兰语版本的《购物3.0 》在出版后的前三个月内销售量就突破了3,000册。

Professor Cor Molenaar is one of Holland’s foremost business speakers and writers on the intersection of marketing and technology. He has been Professor in the department of Business Administration at the Rotterdam School of Management since 1999 and extended his fields to include eMarketing and Distance Selling in 2007. Alongside his academic work, Cor Molenaar has been active as founder and director of consulting firm eXQuo, as commissioner of Fijitsu Services Holland, as Chairman of the Dutch RFID platform and of the Dutch foundation regulating security and warrantee systems for online retailers. Previously he has worked for companies including Ogilvy and Mather Dataconsult and Peppers and Rogers. He is author of a number of books in English and Dutch including e-Strategy (2000) and Interactive Marketing (1996). The Dutch edition of Shopping 3.0 sold 3,000 copies in the first three months of publication.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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