BRAND BIBLE: THE COMPLETE GUIDE TO BUILDING, DESIGNING, AND SUSTAINING BRANDS

Book ID/图书代码： 11180011B45055

English Summary/英文概要： Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You’ll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more.

Chinese Summary/中文概要： 《品牌圣经》是一部综合性资源，可用于品牌设计基础。以现代设计的影响力作为视角，简化了时间流程显示，并对设计作业和设计活动进行核定。您将从中学会开发一个成功的品牌系统的必要步骤，从定义品牌特质，评估竞争力度到完善材料和售卖，以及期间的所有步骤。作为Sterling Brands 设计组的组长，该作者监管了众多主要品牌的设计/再设计过程，如Pepsi, Burger King, Tropicana, Kleenex,等许多品牌。(兼职翻译-PZ)

Awards/获奖情况：

About the Author/作者介绍： 除在Sterling Brands 设计组担任组长之外，Debbie Millman 还担任Branding视觉艺术学校Masters Program 的首席，现任AIGA的国际领导，并在有关设计的每周广播秀节目“Masters Program”担任主持，网址designobserver.com

In addition to serving as the president of the design group at Sterling Brands, Debbie Millman is the chair of the Masters Program in Branding at the School of Visual Arts, she is the current national president of the AIGA, and she hosts “Design Matters with Debbie Millman,” on designobserver.com, a weekly radio show about design.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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