MOM INC.: RAISING YOUR FAMILY AND YOUR BUSINESS WITHOUT LOSING YOUR MIND OR YOUR SHIRT
Book ID/图书代码： 06002011B45083
English Summary/英文概要： From designing better baby shoes all the way to producing erotic videos, mompreneurs have been shaking up the world of business even while working carpool to carpool. For many women, self-employment is the answer to the challenge of combining work and family, which is why over 900,000 entrepreneurs in Canada are women (many of them moms)—it’s one of the fastest growing segments of the Canadian economy. But starting a successful, lasting business isn’t as simple as putting down the diaper bag and picking up a briefcase. Drawing on their own experiences as successful mompreneurs and that of mompreneurs across Canada and the U.S., Amy Ballon and Danielle Botterell cover all the bases:
• Deciding to take the plunge—is mompreneurship the answer?
• Researching your business idea and developing a business and marketing plan
• Navigating the early stages of planning and financing
• Balancing your business and family in the early stages and as your business (and child) grows
• Handling surprises and setbacks and managing growth
With informative sidebars and tips from Rebecca Reuber, Canada’s leading expert on entrepreneurship, Mom Inc. is a friendly and hands-on look at the truth about mompreneurship and the challenges of juggling business and family, and an authoritative guide on how to start and run a successful business.
Chinese Summary/中文概要： 对于很多女性来说，自主创业是平衡事业与家庭生活最好的方式。在加拿大，有90多万的企业老板都是女性，其中很多人已身为人母。这一部分企业已成为加拿大经济快速发展的最重要组成部分。但是成功创业和经营并非放下尿不湿拿起公文包那么简单。作为成功的女性企业家，艾米?拜伦(Amy Ballon )和丹尼尔?博特瑞尔(Danielle Botterell)结合了商学院MBA课程知识，纳入了加拿大企业家研究权威专家兼加拿大多伦多大学教授瑞贝卡?鲁伯(Rebecca Reuber)博士的工具条及小贴士，总结了自己和全美国、加拿大50多位女性企业家成功的经验，成功编写了本书。书中涵盖以下内容： 检验自己是否适合创业，做出是否自主创业决定找出适合自己的经营模式撰写商业计划，学习财务概念 公司诞生及经营第一年 公司大跨步发展 本书揭示出女性创业、经营及如何平衡家庭与事业的真实状况，是指导女性成功创业和经营的权威指南，很值得女性读者相互传阅。
Awards/获奖情况：
About the Author/作者介绍： 艾米?拜伦和丹尼尔?博特瑞尔毕业于加拿大商学院。艾米曾是策略管理咨询顾问，丹尼尔曾在投资和公关领域任职数年。由于经济危机，30岁的她们纷纷被企业裁员。2002年她们选择自主创业，共同创办了爱德摩尔设计公司( Admiral Road Designs)并取得很大成功。
AMY BALLON and DANIELLE BOTTERELL are the cofounders of Admiral Road Designs and mothers of five young children. Previously, Amy worked as a strategic management consultant. Previously, Danielle spent five years in the investor relations and corporate communications field.
DR. REBECCA REUBER is a professor at the Rotman School of Management at the University of Toronto. She is a member of the advisory panel for The Globe and Mail’s Small Business Incubator.
Format:电子手稿
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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