BRUTAL SIMPLICITY OF THOUGHT: HOW IT CHANGED THE WORLD

Book ID/图书代码： 11340011B45165

English Summary/英文概要： Simplicity looks easy. It’s not. It’s easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, "Brutal Simplicity of Thought" is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

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Chinese Summary/中文概要： 最有影響力的創意及想法來自最簡單的思維，並且它將引領我們改變這複雜的世界！

簡單就表示容易嗎？！答案是否定的。任何事物變複雜要比簡單容易多了。
全球最有創意的兄弟檔之一Maurice Saatchi，M&C Saatchi廣告商的創辦人（前身是Saatchi & Saatchi），秉持著「簡約思維」"Brutal Simplicity of Thought"的理念宗旨創造出許多經典及深具影響力的廣告創意。就像從一張單薄的紙就能讓美國獨立，也能藉此譜出悅耳的音樂。越是發人身省、尖銳的想法往往其出發點就從最簡單的角度而起。
本書前身其實是Saatchi廣告公司的員工訓練手冊，而目前書中的內容是歷經多年的增修，在公司成立40週年時所成形的。但不論你是否是該公司的員工，或是否從事廣告相關產業，還是身為學生、管理階層或自由工作者，這本書將教給大家最重要的「簡單原則」。(Vincent)

Awards/获奖情况：Rights sold:
Japanese; Korean; Spanish

About the Author/作者介绍： This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world’s best known corporate brands.

Format:照片

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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