SMALL MESSAGE, BIG IMPACT: HOW TO PUT THE POWER OF THE ELEVATOR SPEECH EFFECT TO WORK FOR YOU
Book ID/图书代码： 14936511B45596
English Summary/英文概要：
Chinese Summary/中文概要： 在Terri L. Sjodin的這本新書中，作者通過寓教於樂，直截了當的方式對如何在較短時間裡有效地向客戶傳達出重要的資訊給出了實用可靠的指導。Terri從全新的視覺角度向讀者闡釋了她稱之為“電梯演講效應”的強大力量，並告訴他們如何使用這把效果驚人的小工具去影響當今的市場。
也許你想推廣一條想法，推進一項工程，亦或是發揚一個概念。也許你正在尋找一條更具有說服力的資訊，説明你銷售商品或服務，從而使你可以進一步靠近具有挑戰性的決策者。無論你出於何種目的，是關於職業、學術、政治、慈善，還是關於你個人，你都能學會擬出一條新鮮，簡介並具有說服力的資訊，並且會取得實際的效果。
通過本書，你將學會：
如何運用當今市場中最持續有效的六大爭論去研發出一種引人注目、說服性強的案例；
如何結合新穎獨特、具有創造性的插圖，從而讓你訊息充滿活力；
如何調整你的演講內容，面對各種表現機會如何部署你的最佳材料，包括互聯網和社交媒體平臺；
如何用你最自然真誠的語調說話—關鍵不是你說了什麼，而是你如何表達。
本書對所有內容進行提綱式概括，幫助你策劃下一場演講，製作工作表和評定表和確定完備的演講樣例等。（from XMM）
Awards/获奖情况：#4 on WSJ Business list
http://online.wsj.com/article/SB10001424052702304392704576373413656441884.html?mod=WSJ_Books_LS_Books_13
#12 on NYT advice list
http://www.nytimes.com/best-sellers-books/hardcover-advice/list.html
“... Small Message, Big Impact is an insightful yet practical book that addresses the growing challenge of communicating a vitally important message in a very short time period. If your job depends on persuading others, you’ll find yourself inhaling the contents and breathing easier because your message will have more traction and you’ll persuade more people to take purposeful action.”---Gerhard Gschwandtner, founder and publisher, Selling Power Magazine
“Recognizing the importance of being an effective communicator, Small Message, Big Impact is an easy-to-read, easy-to-apply how-to guide for making a positive first impression and communicating with impact.”---Cathy McMorris Rodgers, U.S. Congresswoman (WA-05)
“...This book is the definitive how-to for the all-important three minutes that will help get your foot in the door. It will show you how to take your elevator speech from the ground floor all the way to the top!”---Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
“Whether you’re advocating for a community cause or pitching a business idea, Terri’s creative tools provide a framework for speaking with clarity and confidence while making it easy to envision the impact of a well-designed elevator speech for the right effect.”---Andrea Reno, director of special projects, YMCA of the USA
“Small Message, Big Impact absolutely helped me organize my thoughts around a new umbrella brand that we’re developing. Interesting how the principles from the elevator speech can be transferred to a much bigger context.”---Joe Calloway, author, Becoming a Category of One
http://www.readinhk.com
http://www.readinhk.com/small-message-big-impact-how-to-put-the-power-of-the-elevator-speech-effect-to-work-for-you.html
About the Author/作者介绍： Terri L. Sjodin是Sjodin Communications的創始人兼執行人。這是一家負責公共演講，銷售培訓和諮詢公司。二十多年來，Terri為各種公司，商業協會，學術會議，企業CEO以及美國國會議員擔任過演講和諮詢工作。《新銷售論：識別並學會避免銷售中的9大誤區》（New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them）。作者目前住在加州的紐波特比奇市。Terri L. Sjodin is the principal and founder of Sjodin Communications, a public speaking, sales training, and consulting firm. For over twenty years, Terri has served as a speaker and consultant to an impressive list of companies, industry associations, academic conferences, Ceos, and members of the United States Congress. She is the author of New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How to Avoid Them (Wiley). Terri lives in Newport Beach, CA.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE
Complex/Traditional Chinese/繁体中文：NOT AVAILABLE
Sales in other countries/其他国家销售情况：
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