DESIGN DNA: LOGOS: 500+ INTERNATIONAL LOGOS DECONSTRUCTED

Book ID/图书代码： 11180011B45639

English Summary/英文概要： Design DNA: Logos is a practical and inspirational guide to logo design. A showcase of over 500 great logos from around the world, this book analyzes how and why logos are constructed to successfully communicate and convey brand value. The logos included are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing, and Media and Entertainment. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provides further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. "Focus On" sections also provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design (i.e., why colors have certain meanings and what industries they are most suited to). Design DNA: Logos allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.

Chinese Summary/中文概要： 设计DNA：书中的这些标识是标识设计者的实践指南。此书籍共囊括了来自世界各地的500多个大型标识，书中对这些成功表达或传递品牌价值的标识构造方式及原因进行了分析。涉及到的标识皆来自工业部门的构造，如食品饮料，时尚团体，旅行社，制造业，媒体娱乐。通过标识的字形，颜色，字体和图标进行核查探讨，每一章节都对近期所有标识的构造进行了详细的解析。设计概要和公司历史也被囊括其中，目的是解释标识设计能够成功的传递信息的方式和原因。选择一个个案研究，进行更深层次的分析，引领读者推导出标识有效性背后的设计理念。“注意”章节同样为您提供如印刷，图标，色彩等特定元素的有用信息，以及如何使其应用到表示设计中（例如，色彩有其固定意义的原因，以及他们最适合那些产业使用）。设计DNA：借助标识读者可从成功的标识产品中获益匪浅，并可引以为鉴继而应用在自己的设计上。此书是所有标识设计者的必用书籍。(兼职翻译-PZ)

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About the Author/作者介绍： Matthew Healey是品牌顾问，自由职业者，以及绘画设计师。在东欧拥有数个成功品牌和设计产品，现任纽约时报的设计师。他是《什么是品牌？》的作者。自RotoVision

Matthew Healey is a freelance brand consultant and graphic designer. He has worked on several successful branding and design projects in Eastern Europe, and currently works as a designer for The New York Times. He is the author of What is Branding? for RotoVision.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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