CORPORATE CULTURE: THE ULTIMATE STRATEGIC ASSET

Book ID/图书代码： 12347011B45807

English Summary/英文概要： Organizational culture is a quiet, but driving, influence on our perception of a company, whether as a consumer or as an employee. For instance, we know Southwest Airlines as laid back and friendly. We think of Google as innovative. To almost every well-know company we can assign a character. It is now well recognized that corporate culture has a significant impact on organizational health and performance. Yet, the concept of corporate culture and culture management is too often tantalizingly elusive.

In this book, Flamholtz and Randle define culture, identifying and explaining the five key dimensions that determine it: a customer orientation; a people orientation; a process orientation; strong standards of performance and accountability; innovation and openness to change. They explain why culture is a critical factor in organizational success and failure—a key determinant of financial performance. Then, they provide a theoretically sound, highly practical, and field-tested method for managing corporate culture—presenting a set of international and domestic cases that show how actual companies have leveraged culture as the ultimate source of sustainable competitive advantage. In addition to well-known companies such as Starbucks, Ritz-Carlton, American Express, IBM, and Toyota, the text presents lesser known culture stars, such as Smartmatic and Infogix.

While other titles on culture have focused too heavily on the organization as a psychological being, or on academic studies of culture as a business lever, Corporate Culture draws on empirics to present a go-to, must-read guide for leveraging corporate culture as a source of competitive advantage and as a means of impacting the bottom line.

Chinese Summary/中文概要： 组织文化是静止的，却又是有动力的，它影响我们对一家公司的理解，不论是作为一个消费者还是作为一个员工。比如西北航空留给我们的印象是随和而友好的。谷歌留给我们的印象是创新。我们可以为每一家知名的公司定性。有一点已被人们广泛认知，那就是企业文化对组织的健康和性能有十分重大的影响。但是企业文化的理念以及文化的管理通常十分难以捉摸。

在本书中，Flamholtz 和 Randle定义了文化，辨别及解释了决定文化的五个主要层面：以消费者为本，以人为本，以过程为本，强大的性能标准和可靠性，创新及欢迎改变。他们解释了为什么文化在组织成败中至关重要，它是经济性能的主要决定因素。接着他们提供了一个理论上听起来高度可行且经过实地试验的企业文化管理方法---他们列举了一些列国内外案例以展示公司是如何实际运用文化作为持续竞争优势的最终来源的。除了像星巴克，丽嘉酒店，美国快递，IBM 和丰田这样著名的公司外，此文中展示了一些鲜为人知的文化之星，如Smartmatic和Infogix。

然而其它有关文化的题目太过关注组织的心理存在，或是将文化的学术研究视为商业杠杆。企业文化利用经验主义展示了一本转向，必读的指南，指导如何将企业文化作为竞争优势的来源，以及作为一种影响底线的方法。(兼职翻译-PZ)

Awards/获奖情况：“任何公司的成功都是直接基于其员工的，他们的奉献，热情和献身。通过Drs. Flamholtz和Randle著作在我们组织中的实践，我们学会企业文化是如何加强员工生产力和加速企业成长的。”---- Fuad El-Hibri，紧急生物解决方案联合公司主席及CEO。

“我已用作者的企业文化模型帮助了中国许多行业的领导人。它很简单，实用，并且改变了CEO对企业文化科学的看法。最重要的是，这是唯一一个我发现能增加盈利的企业文化模型。”--- Wendy Wu，新领袖集团CEO

“Eric Flamholtz 和 Yvonne Randle对需求有了一种新的理解，不仅是评估企业文化，而是积极地管理企业文化以提高性能和表现。通过这样做，他们建立了创新的，独特的，全面的框架来指导商业领袖们。”--- Jeff Cornwall，USASBE主席和主管，企业家精神中心，Jack C. Massey企业家精神主席，贝尔蒙特大学。

“我强烈推荐《企业文化》这本书：《最根本的战略资产》对每个领导了团队都是非常有价值的。这本书将帮助一个人克服挑战并成长为一个领袖。真实发生的例子帮助我们洞察如何管理企业文化并建立持续的竞争优势。”---Eric Schiffer，99 Only Stores（一家NYSE公司）的首席执行官

“无论是在学术上还是在独创性上，此书都是企业文化管理类文学的里程碑---当公司需求生存发展之道时的热点话题。Flamholtz 和 Randle开发了丰富的脉络体系，分别对成功和失败的企业实例进行研究，为公司专业人士提供循序渐进的方法以实施他们切实可行的建议和帮助。本书在学术鉴赏和学生课程中的地位也十分重要。”----Paul Stonham，教授，欧洲ESCP

About the Author/作者介绍： Eric G. Flamholtz是UCLA安德森管理学校的荣誉教授，也是他自己于1978年创立的管理咨询系统的主席。他也在中国Cheung Kong商学院研究生院任教，且是99 Cents Only Stores董事会的成员。Flamholtz也出版了多本书，包括第四版《改变与发展之痛的领导策略》。他咨询过全世界多家知名公司。

Eric G. Flamholtz is Professor Emeritus at the UCLA Anderson School of Management and President of Management Systems Consulting, which he founded in 1978. He also teaches at the Cheung Kong Graduate School of Business in China and serves as a member of the Board of Directors of 99 Cents Only Stores. Flamholtz is the author of a number of published books, including Leading Strategic Change and Growing Pains, Fourth Edition. He has consulted with renowned companies around the world.
Yvonne Randle is Executive Vice President of Management Systems Consulting, which she joined in 1983. She is a Lecturer at the UCLA Anderson School of Management. She has extensive consulting experience with companies that range in size from small entrepreneurships to multi-billion dollar enterprises. With Flamholtz, she has co-authored several books, including Leading Strategic Change and Growing Pains, Fourth Edition.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

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