GOING GLOBAL: CHINA’S EMERGING MULTINATIONALS

Book ID/图书代码： 03830511B45927

English Summary/英文概要： Proposal

Enormous changes are taking place in China. A new image of the emerging giant as a formidable, free-market competitor, increasingly able to challenge the leading multinationals on their home territory is rapidly replacing the old stereotypes of a tightly controlled Communist monolith. In the process, China has moved beyond is initial status as a source of cheap labor for low tech manufacturing. The latest Chinese super computer is 40% faster than anything the US has produced. It took China just one year to surpass American companies in high tech solar and wind manufacturing. China is at the forefront in the competition with other multinationals to sell a high-speed rail link from Los Angeles to San Francisco. China’s aircraft industry expects to be in the competition with Boeing and Airbus for midrange air carriers.

Many of China’s most powerful corporations are still unknown to the public at large, yet they are beginning to have a critical impact on events outside China. For instance, ICBC, the Industrial and Commercial Bank of China has assets of more than $240 billion. It was rich enough to have bought Citigroup. In 2006, ICBC launched the largest IPO in history, earning $21.9 billion. And ICBC is not alone. Just about everyone has heard of Ebay and Yahoo, yet China’s leading internet search engine, Baidu, has a market cap that is twice that of Yahoo, and considerably higher than Ebay’s. Tencent, China’s leading internet company, with 600 million users --nearly twice the population of the US--is roughly equivalent in value to Facebook, and its financial prospects are more promising, since it is an acknowledged leader in social communications over the net. Most Americans have never heard of it. How did China get to where it is today? Even more to the point, where is it likely to find itself tomorrow?

Going Global: The Emergence of China’s Multinationals, tells the little-known story of China’s determination to take on global capitalism at its own game, and it explores in detail the challenges that China’s new multi-billion-dollar corporations represent to American companies.

The book describes how leading private sector Chinese companies made possible by the economic reforms instituted by Deng Xiaoping fought to survive in a hostile economic environment in which they were forced to compete with little or no financial backing in a market often rigged against them by politically connected, state-owned industries. The gold rush created by China’s transition to free market capitalism has turned many of these early entrepreneurs into some of the business world’s fiercest competitors.

The corporations include Lenovo, which began as a small electronics company named Legend, and eventually bought IBM’s laptop computer business; Huawei, which recently competed for a $3 billion contract to extend Sprint/Nextel’s wifi network across the US; TCL which bought both RCA and Thomson; Haier, a manufacturer of air conditioners and washing machines which forced Whirlpool to buy Maytag in order to keep its Chinese competition from buying an American brand name as a way of enhancing its sales in the US market. In this book, we show that China, far from being a low-cost manufacturer of cheap goods, is fast emerging as a dynamic force in a wide range of industries and services. While Western multinationals were looking primarily at other multinationals as their principal competition, an expanding number of Chinese companies that until recently had been off everyone’s radar screen were fast emerging as major forces in the market.

Chinese Summary/中文概要： 中国正在发生着巨大的变化。

作为自由市场具有强大实力的崭新形象，以足以匹敌中国顶级跨国公司的强劲势头，正在以极快的速度取代共产主义一成不变的陈腔滥调，沉睡的巨人正在崛起。在这个过程中，中国已经告别了劳动力密集型、低技术制造业的初始状态。中国最新制造的超级计算机，有40%的速度都超越了美国以往制造的产品。中国仅仅花了一年时间就超越了美国在高科技太阳能和风力制造方面的研究成果。向美国出售高速铁路设备的跨国公司中，中国处于领先地位。中国航空工业还有望与“波音”及“空客”的中档航空公司展开竞争。

中国很多有实力的公司还未被公众所熟知，但是，在国外却已经有非常重要的影响力。例如，中国工商银行，拥有固定资产已超过2400亿美元，完全有能力去收购花旗银行。2006年，中国工商银行推出历史上规模最大的首次公开募股，赚取219亿美元。这样的例子还有很多。几乎所有人听说过易趣或雅虎，然而，中国最热门的搜索引擎，百度，所占的市场份额是雅虎的两倍，高出易趣更是很多。腾讯，中国最顶级的互联网公司，拥有6亿用户-是美国总人口的两倍之多，与Facebook的价值大致相当，经济前景比较乐观，因为它是被公认的顶级社会通讯网络。中国是如何走到今天的？或者更重要的是，怎么能够推断中国又将会走向哪里？

《中国新兴跨国公司的全球之路》这本书，讲述了中国较量全球资本主义的决心，详尽探讨了中国新兴涌现的数十亿美元的新公司与美国公司之间的挑战。

本书描述了，或许是在在邓小平经济改革中成长起来的私营企业成分，是如何在一个敌对的、几乎没有任何金融支持的、经常被国有企业操控的经济环境中，一步步走向强大。而中国向自由市场过渡所引发的淘金热，已经将这些早期的企业家，历练成为了商业世界中最有实力和优势参与竞争的强大对手。(兼职翻译FSF)

Awards/获奖情况：

About the Author/作者介绍： 本书的合著者Winter Nie，是一名顶级商务顾问，并是瑞士洛桑市国际管理发展学院的教授。另外一名合著者William Dowell，之前在《时代》杂志做通讯记者。瑞士洛桑市国际管理发展学院在世界500强企业中极富声望，是世界顶级企业高级管理层所公认的精品商学院。其特点是能够提供最前沿的国际化管理培训。

William Dowell曾作为《时代》杂志通讯记者，在欧洲、中东呵亚洲等地的时间长达12年之久。1993-95之间，曾担任《时代》杂志负责东南亚地区的总编辑。目前在瑞士日内瓦做一名自由撰稿人。

Format:PROPOSAL

Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE

Complex/Traditional Chinese/繁体中文：NOT AVAILABLE

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