COME TOGETHER: THE BUSINESS WISDOM OF THE BEATLES

Book ID/图书代码： 02173011B46188

English Summary/英文概要： As the greatest rock and roll band of all time, the Beatles rocketed to worldwide fame soon after their 1964 arrival in the United States. Much of their achievement can be attributed to the unique Beatle sound, but it was more than just the music that catapulted them to the summit of success, and kept them there even after the band ceased touring and broke apart. How the Beatles both failed and triumphed as businessmen and the lessons today’s entrepreneurs and business leaders can draw from this unique journey is the subject of Come Together: The Business Wisdom of the Beatles. Authors Richard Courtney and George Cassidy recount the band’s many exploits, from its early struggles in Hamburg to the success of Sgt. Peppers Lonely Hearts Club Band and beyond, revealing from a business perspective what worked and what didn’t. More than the music, this book explores what it took to pass the audition.

Chinese Summary/中文概要： 不朽傳奇搖滾天團如何帶起全世界的搖滾風潮，打造出獨一無二的品牌形象
披頭四的音樂生涯被視為從商典範
他們是有史以來商場上最成功的範例，也是年輕人最容易學習的對象

美國USA Today報導，尚在起步階段的生意人或投資客，若欲尋求經商成功秘訣，搖滾天團「披頭四（The Beatles）」是最佳的效法對象。多年來「披頭四」所作所為都展露四人精於商場戰略，無論是頭頂髮型或演奏樂器都成為他們的註冊商標。他們不花一分一錢，就打造出獨一無二的品牌形象。
本書為Richard Courtney與George Cassidy合著的以披頭四的商業智慧為學習對象的新觀念，要向讀者傳達，披頭四這個名垂青史的傳奇性搖滾樂團，不僅留給世人不朽的音樂作品，還能從他們身上學到經商成功之道。
本書探討「披頭四」的行為模式，深入到商業策略、賦稅和營收等種種方面。Richard Courtney記載「披頭四」4位團員崛起的心路歷程，他們如何創造驚人身價，如何成為風靡全球的跨世代巨星。Richard撰寫此書目的，並非回顧「披頭四」的成名歷史，而是聚焦在披頭四，他們為何可以堪稱為年輕人的經商學習典範。(Chris)

Awards/获奖情况：“Treat[s] the Beatles’ successes and failures as a sort of Rosetta Stone not just for aspiring rock stars, but also for businesspeople everywhere…It’s an intriguing idea.”---Amy Wallace, The New York Times

“Once you read Come Together, you’ll never look at the Fab Four the same way again.”---Rieva Lesonsky, SmallBizDaily.com

“Come Together is one of the most innovative books ever on the Beatles. They don’t teach it like this in business school, but they should. It’s like getting an MBA from the greatest band in history.”---Larry Kane, Author of Ticket to Ride and the New York Times bestseller Lennon Revealed

Richard Courtney and George Cassidy chronicle how four teenagers from Liverpool, England, built a multi-billion-dollar franchise with multigenerational and global appeal. They also strive to dispel an apparent widespread myth that the Fab Four were terrible businessmen by arguing that their band’s legacy lives on today, more than 50 years after debuting. ---blogs.wsj.com/in-charge

About the Author/作者介绍：

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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