ONCE UPON A CAR: THE FALL AND RESURRECTION OF AMERICA’S BIG THREE AUTO MAKERS--GM, FORD, AND CHRYSLER
Book ID/图书代码： 06814011B46657
English Summary/英文概要： The American auto industry, an engine of economic and social progress for more than 100 years, is on the brink of collapse. The once-mighty Detroit carmakers put the world on wheels, and in the process created millions of middle-class jobs, provided workers with top-flight health care and retirement incomes, and sustained the economies of countless communities with their factories, dealerships and supplier networks. Detroit’s Big Three—General Motors, Ford and Chrysler—also played a huge role in defining America in the eyes of the world. Whether it was their oversized cars, their prideful advertising, or their relentless consumption of oil, the U.S. automakers personified power, ambition, and a capitalist spirit that seemed indomitable.
Until it all came crashing down. Foreign automakers led by Toyota surpassed Detroit in vehicle quality and manufacturing efficiency. The Big Three’s high wages and benefits became a crushing financial burden. Overexpansion and institutional arrogance made them easy prey for more nimble competitors. And billions of dollars in losses finally exhausted the patience of investors, bankers and creditors.
This yet-to-be-titled book focuses on Detroit’s Last Stand and the events from 2005 until the present. But the goal is not simply to analyze the industry’s downward spiral, but to take readers inside these corporate city-states of G.M., Ford and Chrysler, and show how it happened.
Chinese Summary/中文概要： 作者比爾.沃拉斯科憑藉自己多年撰寫汽車工業方面的相關報導的經驗，深刻剖析了美國汽車工業三大巨頭的興衰歷程，為我們瞭解美國經濟和人民生活提供了更多借鑒。Once Upon a Car一書由《紐約時報》底特律分局總編輯以及Taken for a Ride作者比爾.沃拉斯科傾力打造，記錄了美國三大汽車製造工業—通用，福特和克萊斯勒從騰飛、衰落到再生的發展史。這部作品不單單是商業歷史的簡單再述，書中充滿引人入勝的趣聞軼事和發人深省的道理，會令讀者大開眼界。該書對當今汽車工業，以及作為“汽車之都”的底特律進行深刻的洞悉和審視，越過企業和聯邦政府的控制政策，探索汽車工業經營失敗給整個經濟狀況所帶來的影響；更重要的是，經營不善給人民生活所造成的影響。 Once Upon a Car對美國代表產業進行深刻的探索和剖析，既切合實際，又發人深省。(from XMM)
Awards/获奖情况：“Even with all the ink spilled on Detroit lately, Vlasic’s tale is as fresh as a new car… Vlasic says he wanted to write a fast-paced narrative, and he’s penned a page-turner in Once Upon a Car.”---FORTUNE.COM
About the Author/作者介绍： Bill Vlasic, has covered the auto industry for 15 years for the Detroit News, Business Week, and currently as the Detroit bureau chief for the New York Times. He is also the author, with Bradley A. Stertz, of Taken for a Ride: How Daimler-Benz Drove Off with Chrysler (Collins 2001).
比爾.沃拉斯科15年來一直為《底特律新聞報》，《新聞週刊》撰寫汽車工業方面的相關報導，目前榮升《紐約時報》底特律分局總編輯。作者曾與Bradley A. Stertz合作出版過Taken for a Ride: How Daimler-Benz Drove Off with Chrysler一書。
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
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