EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG

Book ID/图书代码： 06140511B47635

English Summary/英文概要： To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who won’t accept anything but excellence.

Based on the ideas in the author’s pithy column ’Don’t You Believe It’ for Management Today, Alastair Dryburgh takes modern business myths and blows them apart. Did you know that:
Cost cutting is a bad way to boost profits?
That you shouldn’t always give 110%?
Incentives don’t encourage people to do useful things?
So much of what we learn about business is plain wrong. It’s time to challenge your assumptions and learn about the things that will help you be successful.

Chinese Summary/中文概要： 版权已售四国： Spain to Urano;Brazil to Editora BestSeller (Record), in Indonesia to PT Elexmedia and in Vietnam to Thai Ha Booksp
想要在商场上叱咤风云，你必须要敢于与众不同，不随波逐流。这样就意味着，即使机遇背弃了你，你也要要敢为违背内心渴求安稳的意愿，勇敢的承担风险且永不放弃。对于那些不受传统束缚且只接受最优结果的新兴商人而言，《你所了解的关于商业的一切都是错的》堪称他们的圣经。基于作者含蓄有力的专栏《你不相信现在的管理吗》中的思想，阿拉斯泰尔•德赖伯勒把现代商业看做神话，并将其分裂开来。你知道吗：削减开销是最糟糕的提高利润的方法？难道你不该总是以110%的付出来处理事情吗？动机并不能鼓励人们多做有益的事情？可见，我们目前对于商业的绝大多数认知都是完完全全错了的。是时候你该勇敢的挑战你的假想并学着如何真正的成为成功商业人士。(兼职翻译DC)

Awards/获奖情况：版權銷售訊息: Spain, Brazil, Indonesia, Vietnam

About the Author/作者介绍： 阿拉斯泰尔•德赖伯勒（Alastair Dryburgh ），阿肯豪斯特商业顾问公司总经理，《今日管理》长期撰稿人。在剑桥大学学习数学，后于安永公司担任实习会计员，并在意大利学习两年，后加入皮尔逊公司担任内部顾问。曾任丘吉尔欧洲通讯子公司商业指导，公司被卖后，他开始了自己的事业。

Alastair Dryburgh is CEO of Akenhurst Consultants and a regular contributor to Management Today. After studying maths at Cambridge, he joined Ernst & Young as a trainee accountant and spent two years in Italy before joining Pearson as an internal consultant. He became commercial director of subsidiary Churchill Communications Europe and left after the company was sold to start his own business.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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