THE MATERIAL CHILD: GROWING UP IN CONSUMER CULTURE
Book ID/图书代码： 10963011B48015
English Summary/英文概要： Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture?
The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education.
In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy.
Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.
Chinese Summary/中文概要： 今天的孩子们生活在一种日益商业化的世界中。但我们是应该认为他们是操控性市场营销的受害者呢，还是这种消费文化的有力参与者呢？ 《物质主义儿童》这本书关于儿童与商业化市场之间不断变化的关系这一争论提出了全面且批判性的观点。它从理论的广泛视角和儿童消费的历史出发，就一些关键问题展开了深刻的案例分析。诸如肥胖症、世俗化、儿童的广播及教育这些方面。
在本书的创作过程中，它就一些关于广告与市场营销影响的公认看法提出质疑。在对一些更加广泛的社会关系如家庭关系和同龄群体关系的分析基础上，提出了要以更加均衡的比例来定位儿童消费。一方面它反驳大多数人普遍认为的儿童是没有能力且易受伤害的消费者这一看法，另一方面它也反对那种认为简单的庆祝所产生的消费就是儿童权利与自主性的体现的观点。
《物质主义儿童》是由该领域一位一流的国际学者创作，学生、研究人员和政策制定者会感兴趣，同样家长、老师及那些直接从事儿童工作的人们也会感兴趣。(兼职翻译-XMM)
Awards/获奖情况："The Material Child cuts through the sanctimonious moral rhetorics and panics of contemporary life illuminating the complexities that have made the child consumer the site of unrelenting cultural anxiety. With characteristic insightful and deft analysis, David Buckingham successfully reframes how we might comprehend public debates regarding children and the commercial world and thus how we may forge new responses to ongoing changes in economic and social life. This work immediately takes its place in as a standard and must-read for anyone interested in childhood, politics, media and consumer culture."---Daniel Thomas Cook, Rutgers University
"This book represents a timely and most welcome intervention into the polarised and emotive debates about children and consumer culture. David Buckingham takes us on an authoritative journey through the twists and turns of the arguments towards a more nuanced understanding of the complexities of the unequal diverse and relationships children now have with the global commercial markets. This book is essential reading for those seeking to understand children’s experiences of living in contemporary capitalist societies."---Allison James, University of Sheffield
About the Author/作者介绍： 大卫.贝金汉姆是伦敦大学教育学院教育学的教授。 David Buckingham is Professor of Education at the Institute of Education, University of London.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
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