THE INNOVATION KILLER: HOW WHAT WE KNOW LIMITS WHAT WE CAN IMAGINE - AND WHAT SMART COMPANIES ARE DOING ABOUT IT
Book ID/图书代码： 00431011B49218
English Summary/英文概要： """Knowledge is good,"" preaches the inscription under the statue of college founder Emil Faber in the film Animal House. But as valid as that declamation may be at a university, in the corporate world what passes for knowledge can be a killer.
Companies and teams rely on ""what we know"" and ""the way we do things here"" to speed decision making and maintain a sense of order. But progress demands change, risk taking, and occasionally, revolution. Processes must be overhauled, assumptions challenged, taboos broken.
But how do you do it? Who among the group will take responsibility for a brand new initiative or unorthodox decision? Who will be willing to stand up and say, in essence, that the emperor has no clothes? As much as we laud the concept of ""thinking outside of the box,"" most of us think it’s a lot safer to stay inside.
It’s time to call in a ""zero-gravity thinker"" who is not weighed down by the twin innovation killers -- GroupThink and its close cousin, ExpertThink. Such outsiders are in plentiful supply, whether from the department down the hall, the branch office, a consulting firm or even another company. Unburdened by all the nagging issues that plague even very effective groups, the outsider will know new ways around a problem, identify possibilities where none seemed to exist, and spot potential problems before they spin out of control.
According to The Innovation Killer, the right zero gravity thinker will ideally possess the following traits:
Psychological distance: the most important tool of the impartial observer, it enables him or her to maintain an open mind.
Renaissance tendencies: a wide range of interests, experiences, and influences more readily inspires innovative approaches.
Related expertise: strength in a relevant area may lead to ""intersection points"" at which solutions are often found.
The book helps identify when and why you should call in a collaborator, where to find one, and how you and your team can start working with him or her. There are also strategies for turning yourself into a zero-gravity thinker when it’s simply not practical to bring in a true outsider.
Knowledge is good, except when it trumps real innovation. Whether your team is too focused on the forest or can’t see past the trees, this book will help you add the perspective you need to make the great decisions that will move your company forward."
Chinese Summary/中文概要： 《创意杀手》：故有的知识是如何束缚想象力的——聪明的同伴又是如何处理这点的
“知识是个好东西，”电影《动物屋》的大学创立者Emil Faber的雕像上的铭文如是说。在大学里这样的话语也许掷地有声，但在现实世界里，大学里的某些警句是要不得的。
公司和团队一般会依赖于“现有的知识”和“解决问题的方法”迅速作出决定，并保证做事的条理性。但要想进步，就必须勇于改变，勇于冒险，甚至勇于革新。要想创新，就必须否定已有的设想，打破陈规旧俗。
但如何做到呢？团队中谁会愿意为这种首创精神和出人意料的决定负责？谁敢勇敢的站出来，说皇帝其实没有穿衣服呢？当我们极力宣扬“打破思想的桎梏”的时候，我们大部分人实际上都会倾向于明哲保身。
是时候召唤“无重力思考者”了，“无重力思考者”是不会被遏制创新精神的杀手——集体审议和行内思想所压垮的。这样的局外人是很多的，无论是政府部门，分支机构，咨询公司还是其它公司。没有了让高速有效的团队不得安宁的唠唠叨叨的困扰，门外汉们会找到解决问题的的新方法，在不可能中找到可能，发现潜在的问题，让一切处于掌控之中。
根据《创意杀手》，“无重力思考者”一般会具备以下特征：
旁观心理：这是公平公正的观察者具备的最重要的品质，这能让他保持开放的思想。
通才的特点：他们拥有广泛的兴趣爱好和经历，这为他们的灵感提供大量的源泉。
相关专业知识：在某相关领域的学科交叉点时常可以找到解决问题的方法。
本书会帮你辨别什么时候需要一位合作者，到哪去找到这样的合作者，以及你们的团队如何与这样的合作者进行交流。本书还介绍了如何在没有局外人的指导下将自己训练成一位“无重力思考者”。
知识是个好东西，前提是它不会遏制真正的创新精神。无论你的团队是不是因为对本行业太过专业而看不到其它新思想，本书都会帮助你们扩宽视野，为公司的进步做出更好的决定。(XMM)
Awards/获奖情况：《创意杀手》这本书帮助读者认识到跳出专业领域来思考问题对创新的重要意义。Cindy Rabe 先生对处理阻碍创新能力和方法的“团队思想”颇有妙招，此招实用，引人入胜。机智、有趣、实用——本书对任何一位纠结于如何引领团队的集体进步，获得更大成就的领导来说都是值得一看的。——Nancy Hickey，Steelcase 公司的高级副主席，行政主任。“此书及时的提醒了我们，局外人往往更具有创新思维，敢于革新。所谓的离经叛道者，不合群和异想天开的人拥有的稀奇古怪的想法，一开始都是不被人所接受的。任何一位有勇气和远见的人若把这样的人请进公司，那么他的公司会永远立于不败之地，他会庆幸当初的选择。”——Richard Watson，全球创新网络CEO，Fast Company 创新专栏作家
About the Author/作者介绍： Cindy在2006年以前一直在英特尔公司创新策略部工作，之后创立了Zero-G, LLC公司。该公司主要提供创意策划。她在大公司有20年的工作经验，在大宗产品公司和科技公司如英特尔、罗尔斯顿普瑞纳公司和永备电池公司曾任营销管理职务。 Cindy was an Innovation Strategist for Intel Corporation until early 2006 when she founded Zero-G, LLC, an innovation and insight-stimulation firm. She has 20 years of experience in senior business and marketing management roles for consumer product and technology companies including Intel, Ralston Purina Company, and Eveready Battery Company.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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