THE SMART ENTREPRENEUR: HOW TO BUILD FOR A SUCCESSFUL BUSINESS
Book ID/图书代码： 04560011B49382
English Summary/英文概要： The ideal companion for anyone starting out on a new venture. Successful entrepreneurs are smart. They take small steps, use their judgement astutely and reassess their assumptions at every opportunity. In today s fast-moving and technology-driven business environment, they collect the tools and the knowledge they need to manage uncertainty and stay ahead of the competition. Above all they strive to understand their market and business environment - as a result, they may even end up selling a different but commercially smarter idea than the one they first started with. But how does the aspiring entrepreneur get to this point? Imperial College Business School is ranked number one throughout Europe for its teaching on entrepreneurship. Here entrepreneur and professor Bart Clarysse and venture coach Sabrina Kiefer set out their hands-on approach to coaching novice entrepreneurs in this comprehensive guide, distilling academic wisdom into practical principles. ’The Smart Entrepreneur’ features real-life case studies as well as in-depth analysis by authors with direct experience of developing start-ups and venture coaching. Divided into twelve chapters that can also be read separately as mini-manuals, each section offers practical advice and guidance to cover all aspects of your new venture, from building a smart business proposition to assembling a dynamic team, carrying out affordable yet effective market research and seeking investment. Whether you’ve been nurturing an idea for some time but haven’t yet worked out how to launch it or you’re in the early stages of a venture and in need of detailed advice and coaching, it will guide you through your decision-making process and show you how to turn your initial idea into a comprehensive, credible and investable proposition.
Chinese Summary/中文概要： 如果你即将开始崭新的风险投资之旅，那么本书一定会是你最理想的伙伴。任何成功的企业家都是聪明的，他们总是一小步一小步的前进而非一蹴而就，同时他们睿智的分析判断，不断重新评估每一次的机遇。当今世界，以科技为导向，商业世界发展日新月异，企业家们不断搜罗各种先进的工具，掌握新型知识，以应对瞬息万变的世界，走在竞争前端。最重要的是他们努力理解市场需求和商业发展环境，以销售和最初产品完全不一样却极具商业价值的新型产品。然而这些成功的企业家们又是如何做到这一切的呢？就企业家的培养来说，帝国学院商学院在整个欧洲堪称首屈一指。本书的作者便是企业家兼帝国商学院教授巴特•克拉里斯及其风险训练师塞布丽娜•基弗，他们传授多年来的亲身经验，试图培养提携新星企业家，将复杂精炼的学术理论指导转化为实际操作准则。《睿智企业家》中不仅有实际案例展示，也不乏作者从其自身教学及经验出发的深入分析研究，全书共分12章，每一章节都可以继续细分并独立成微型手册，同时每一章节都提供实际的操作建议与指导，覆盖风险创业过程的方方面面，从规划小型提案到召集一支充满活力的团队，进行切实可行且有效的市场调查等等。你是否对于创业酝酿已久却苦于不知从何下手？抑或你现在正处于创业的起始阶段，急需一些详细的建议以及相关知识培训？本书将会伴随你的整个决策过程，告诉你如何将你最初的想法雏形转化为综合，可信且极具投资价值的提案。(兼职翻译-DC)
Awards/获奖情况：《睿智企业家》是目前关于商业的书籍中很受欢迎的一类，全书中充满了各式各样详细实用的建议和生动的案例，对于任何一位刚刚涉足企业风险投资的企业家来说，本书都将使他受益匪浅。--安东尼•克拉克， 天使投资人集团总裁，对于那些小企业家而言，本书投资虽小，却足以让你收获颇丰。---A smart investment for smart entrepreneurs. --帕特里克•多恩，团队交流经理 任何有志于成功的企业家的必读书目。这本书中不仅有能让你的想法和创新实现的实际指导，同时帮助你发展了你的企业。---奈杰尔•格里尔森，勇敢的汉森科技投资公司管理部门经理
About the Author/作者介绍： 巴特，伦敦帝国商学院及比利时根特大学企业家培养教授，在训练企业家方面，他有超过15年的经验，并参与入股了好几个创业企业的成立。创新，企业家精神和设计项目总负责人。 塞布丽娜，帝国商学院创新，企业家精神和设计项目训练师，曾为联合出版公司，《商业周刊》及《金融时报》工作。
Bart is a Professor of Entrepreneurship at Imperial College Business School in London and Gent University. He has over 15 years experience in coaching entrepreneurs and has been a co-founder of several start-ups himself. He is the Director of the Innovation, Entrepreneurship and Design Programme.
Sabrina is a coach on the Innovation, Entrepreneurship and Design programme at Imperial College Business School, which uses the approach set out in this book. She has previously worked for Associated Press, Business Week and the Financial Times.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
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