MARKETING SKILLS: A PRACTICAL GUIDE
Book ID/图书代码： 08451011B49781
English Summary/英文概要： Practical and relevant, this book is a guide that will appeal to General Managers who want to develop their marketing knowledge and also to Business Owners who are looking to maximise the effectiveness of their investment in marketing. The book highlights practical ways of identifying and homing in on your particular market whilst also providing excellent treatment of digital marketing.
Chinese Summary/中文概要： 此书实用性强，对于希望丰富自己市场营销知识的公司主要管理者和想最大限度地提高自己的投资效率的商业人士颇具吸引力。其强调读者要认清自己所处的独特的市场环境，集中精力朝目标努力，并为此提供了实际可行的方法；与此同时，其还向读者提供了应对数字化营销的绝好策略。(XMM & CK)
Awards/获奖情况：書評
此书讲解清晰，简洁易读，对需要了解营销概念和营销实践的初学者们而言是不错的入门选择。它用不同的方式教你推销自己的业务，这包括传统的广告推销和现行的在线促销。而且，它还有效地指导你如何做出最佳选择。
BOOK REVIEWS
This easy to read and well explained book is a great place to start for people who need to get a practical introduction to Marketing concepts and Marketing in practice. It sets out the different ways to market your business from traditional advertising and promotion to online marketing and provides useful guidelines for choosing what’s appropriate.
About the Author/作者介绍： 罗南•莫里斯(Ronan Morris)在账户管理和市场营销方面有着超过17年的工作经验。他是进行全套网站设计、开发和网上销售业务服务的"一起网页公司"(Web Together)的创建者之一。罗南给企业提供网络营销策略的建议，也常在商业活动中发表演讲。他专注于网站设计和使用、搜索网站优化和营销、交际传媒与电子商务策略等领域的研究。2004年，罗南在都柏林大学完成了MBA课程。
RONAN MORRIS has over 17 years experience mostly working in account management and marketing roles. He is a co-founder of Web Together which is full service web design, development and online marketing business. Ronan advises businesses on their online marketing strategies and he is a regular speaker at business events. He specialises in areas such as website design and usability, search engine optimisation, search engine marketing, social media and e-commerce strategy. Ronan completed an MBA program with Dublin City University in 2004.
盖瑞•海因斯(Garry Hynes)原是IMI 的一名营销专家， 之后担任“教会和一般保险”(Church and General Insurance)（现在的安联保险公司)的市场营销和销售总经理。现在在市场营销、商业策略和管理技能培训领域，盖瑞是一名独立的咨询顾问和培训师。
无论是中小企业还是跨国公司的各种组织、咨询和培训部门，盖瑞在这些领域都有过工作经验。
其早前发表的作品包括《IMI年薪调查》(IMI Annual Salary Survey)和《爱尔兰产业：如何管理？》(Irish Industry: how it’s managed)。
GARRY HYNES was a Marketing Specialist at the IMI and, subsequently, General Manager Marketing and Sales with Church and General Insurance (now Allianz). He is now an independent consultant and trainer in the areas of Marketing and Sales, Business Strategy and Management Skills Development.
He has worked in these areas with a wide sectoral variety of organizations, advising and training companies ranging in size from SME to Multinational.
Previously published work includes the IMI Annual Salary Survey and “Irish Industry: how it’s managed”
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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