KISS, BOW, OR SHAKE HANDS, SALES AND MARKETING: THE ESSENTIAL CULTURAL GUIDE—FROM PRESENTATIONS AND PROMOTIONS TO COMMUNICATING AND CLOSING

Book ID/图书代码： 14940311B49879

English Summary/英文概要： How do you break the ice in the UAE?
When do you present a contract in China?
How close should you stand to a South Korean?
Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do—and what to avoid—in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.

Chinese Summary/中文概要： 本書提供商場上最詳盡得宜的應對進退指南

不同國家都有自己的風土民情及禁忌
該如何在複雜的文化變異下取得客戶信任，進而談成生意？

從簡報到結案
本書提供商場上最詳盡得宜的應對進退指南
不管身在何處都能無往不利！

◆在阿拉伯地區，該如何打破尷尬沉默的氣氛，又能表現得宜？
◆在中國，開口提起生意的恰當時機為何？
◆在南韓，和其他人的距離要保持多遠才是最適當的距離？
每個地區的風俗民情不同，同一個肢體語言可能代表冒犯或是尊敬等不同意思，因此要馳騁全球商場就必須熟知各地的禁忌與習俗。本書囊括的地域從阿根廷到南非都包含在內，提供商場戰士們最詳盡得體又輕鬆易讀的應對進退指導！

本書特色：
◆以國家及地區分章節，方便檢索
◆各國基本資料，包含GDP、人口、年齡結構等
◆提供Advertising Note，說明什麼樣的廣告才能切合當地人胃口
◆剛見面要聊些什麼才能打破沉默又不得罪他人？本書提供適宜的ice-breaking小撇步
◆各地的工作時間
◆適當的打招呼方式
◆交換名片的方式
◆詳列各地禁忌以及在當地行銷產品的小秘訣
◆基本的各地語言對話
◆書末附上用餐禮儀Q&A，飯局上也應對得宜(Chris)

Awards/获奖情况：“As the global community comes closer together, Kiss, Bow, or Shake Hands: Sales & Marketing will be a valuable resource to every person in every industry around the world.”---Gil A. Cardon, Convention Manager營業部經理, Japan National Tourism Organization日本國家旅遊局 (Gil A. Cardon，日本國家旅遊局營業部經理)

“Just as you can be a connoisseur of wine, Kiss, Bow or Shake Hands: Sales and Marketing can help make you a connoisseur of cultures, philosophies, business behaviors, and social practices. Read it not just for work, but for the human side as well.” ---Giuseppe G. B. Pezzotti, Senior Lecturer高級講師, Cornell University School of Hotel Administration美國康乃爾大學旅館管理學院 (Giuseppe G. B. Pezzotti，美國康乃爾大學旅館管理學院高級講師)

“For years I’ve relied upon the Kiss, Bow, or Shake Hnads book series, especially when entering new global markets. The latest Sales and Marketing edition includes very helpful and practical tips and information that every global marketer and sales professional can put to good use.”---Joseph J. Douress, Senior Vice President, Global Marketing, Elsevier Global Medical Research (Joseph J. Douress，愛思唯爾(Elsevier)資深副總裁)

“Terri has accurately and succinctly captured the key issues that businesspeople or tourists need to know when traveling. It is spot-on, and a very valuable resource!”---Thomas M. Feifar, Director主管; 署長; 局長; 處長; 主任 of Foreign Military Sales軍事售予(軍售), NAVISTAR Defense美國航星防務公司 (Thomas M. Feifar，美國航星防務公司)

About the Author/作者介绍： Terri Morrison is president of Getting Through Customs, the developers of the McGraw-Hill. Kiss, Bow, or Shake Hands digital product. She and Wayne A. Conaway are coauthors of nine books, including Library Journal’s Best Business Books winner Kiss, Bow, or Shake Hands and Dun & Bradstreet’s Guide to Doing Business Around the World.
Terri Morrison是Getting Through Customs互聯網產品及人員訓練公司董事長，此公司的企業客戶有AT&T、美國航空(American Airlines)、美國電力公司(AEP)、賽普拉斯半導體股份有限公司(Cypress Semiconductor)、德勤會計師事務所(Deloitte & Touche)、美商鄧白氏集團(Dun & Bradstreet)、杜邦(DuPont)、惠普(HP, Hewlett-Packard)及朗訊科技(Lucent Technologies)，他們和大學也有合作，客戶包含康乃爾大學、哈佛大學、賓州大學沃頓商學院以及牛津大學。
Terri Morrison和Wayne A. Conaway合著《Dun & Bradstreet’s Guide to Doing Business Around the World》以及《Kiss, Bow, or Shake Hands》系列，此系列被《圖書館期刊》(Library Journal)選為最佳商業書。

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：NOT AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

Sales in other countries/其他国家销售情况：

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