LOBBYING: THE ART OF POLITICAL PERSUASION (FULLY REVISED AND UPDATED 2ND EDITION)

Book ID/图书代码： 05930011B50905

English Summary/英文概要： Lobbying is a global industry which thrives wherever democracy is established. This book straddles the globe, from the USA to Japan. It covers the Westminster and Scottish Parliaments, and the Welsh, Northern Ireland and London Assemblies. It examines the lobbying scenes in the USA and Brussels. Finally, the book also deals with Asia, the Arabian Gulf and the Middle East.

This book examines and explains all aspects of lobbying in an expert yet accessible manner. Areas covered include:
- The historical background to lobbying, and the ethical and regulatory frameworks
- The mechanics of lobbying, and the techniques employed by lobbyists around the world
- The various types of lobbying and public affairs campaigns
- Advice on how to break into lobbying
- The procedure for appointing a public affairs consultancy
- How to use third party advocates in support of a campaign

The author is an acknowledged expert in his field, and this book represents a distillation of his decades of experience. There are also ’top tips’ from some of the most senior lobbyists in the world, as well as contributions from elected politicians.

Chinese Summary/中文概要： 游说是一项全球勃发的行业，哪里有民主，哪里就会有游说。这本书的内容涉及全球多个国家，从美国到日本，从英国的威斯敏斯特到苏格兰的议会，还有威尔士、北爱尔兰及伦敦的集会。本书审查了美国和布鲁塞尔的游说场面。最后，本书还介绍了亚洲、阿拉伯湾及中东地区一些国家的游说情形。

本书从一种专业但并不遥不可及的角度来阐述解释有关游说的各个方面的细节。涉及的内容包括：
--游说的历史背景，以及伦理道德上和常规的一些结构流程。
--游说的技巧，还有世界各地游说家们所采用的技巧。
--多种多样的游说形式和公共事务竞选活动。
--如何开始游说的建议。
--任命公共事宜顾问的流程。
--怎样运用第三方来拥护支持竞选活动。
本书作者是该领域的知名专家，而这本书是汲取了他数十年的经验。本书也囊括了世界上一些知名的资深游说家们的“游说贴士”，也有许多当选的政治家们的建议。(XMM & CK)

Awards/获奖情况：For any individual or organisation that needs to deal with government anywhere across the developed world, Lionel’s book is an essential guide. It not only tells you how you should go about your lobbying - it also tells you how you should not. ---Paul Mylrea, President, Chartered Institute of Public Relations

The leading book on lobbying by the UK’s leading expert. Lionel Zetter takes a comprehensive, in-depth approach and writes with authority and enthusiasm. Whether you’re in PR, PA, in-house, consultancy or a client - this is the book for you. ---Elisabeth Lewis-Jones, CEO Liquid PR, Former President, Chartered Institute of Public Relations

Public affairs, so often misunderstood and poorly explained, has a superb champion in Lionel Zetter: he writes a brilliant analysis of lobbying that is a must-read for anyone wanting to understand the industry, from the seasoned practitioner to the curious observer. ---Robbie MacDuff, Partner, College Public Policy, and Former Chair of the Association of Professional Political Consultants (APPC)

About the Author/作者介绍： 莱昂内尔.策特 (Lionel Zetter) 出生于格拉斯哥(Glasgow)。在他到赫特福德郡(Hertfordshire)的伯克姆斯特德学校(Berkhamsted School)之前，他一直在美国国际学校，之后又去了苏塞克斯大学(University of Sussex)。他取得了历史研究和亚非国家研究的学士学位，然后又获取了策略研究学的硕士学位。他曾周游欧洲、非洲、亚洲及中东地区。

作者也身处政治活动的前沿，他曾在上议院和下议院工作过，也在保守党派的中央办公室工作。他还曾是一名保守党派协会的主席，部门主席，选举代理人及议会候选人，还是伦敦恩菲尔德区自治市镇的委员。

在他的职业生涯中，莱昂内尔曾经担任过传媒信息中心(Media Information Group) 的副董事，还担任过国际政治研究与通讯部门的秘书。之后他出任了议会监测服务有限公司和政治奇才有限公司的常务董事，还曾是Dods议会通讯有限公司的非执行副主席，同时也是民意调查公司康雷斯(ComRes) 的一个董事。

他还曾经担任过政府事务小组的主席以及特许公共关系协会的会长。如今他是特许公共关系协会和皇家艺术协会的会员，还是全国记者联盟的成员。莱昂内尔就政治和公共关系这一领域曾大量写作，发表言论及教授课程。现在他是一名独立的公共事务的咨询师，是亚洲公共事务部门的副总裁，也是埃尔伍德和阿特菲尔德(Ellwood & Atfield)这家人力中介公司的资深咨询师，是企业论坛的一名董事，也是特许公共关系协会执行董事的一员，还是策特政治伴侣的出版商。

2008年，莱昂内尔被公共事务新闻报纸的读者们评为年度公共事务人物的称号，他在公共事务周刊中也有专栏。

Lionel Zetter was born in Glasgow. He was educated at American international schools before going to Berkhamsted School, Hertfordshire, and then on to the University of Sussex. He took a BA Hons in History and African and Asian Studies, and then an MA in Strategic Studies. He has travelled widely throughout Europe, Africa, Asia and the Middle East.

On the political front the author has worked in the House of Commons and the House of Lords, and also in Conservative Central Office. He has also been a Conservative association chairman, branch chairman, election agent and parliamentary candidate, and is a councillor in the London Borough of Enfield.

During his professional career, Lionel was an associate director of the Media Information Group, and company secretary of Political Research and Communications International. He went on to become managing director of Parliamentary Monitoring Services Ltd and Political Wizard Ltd, and non-executive deputy chairman of Dods Parliamentary Communications Ltd, as well as a director of polling company ComRes.

He has been chairman of the Government Affairs Group and president of the Chartered Institute of Public Relations (CIPR). He is a Fellow of the CIPR and the Royal Society of Arts, and a member of the National Union of Journalists. Lionel has written, spoken and taught widely on politics and public affairs. He is now an independent public affairs consultant, vice-president of PublicAffairsAsia, a senior consultant to recruitment company Ellwood & Atfield, a director of the Enterprise Forum, a member of the CIPR’s Executive Board, and publisher of Zetter’s Political Companion.

In 2008 Lionel was voted Public Affairs Personality of the Year by the Readers of Public Affairs News, and he features in the PR Week Power Book.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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