THE MAKING OF THE GREAT COMMUNICATOR: RONALD REAGAN’S TRANSFORMATION FROM ACTOR TO GOVERNOR
Book ID/图书代码： 05170011B51202
English Summary/英文概要： One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: “It was simply a flagrant example of miscasting.” Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days alone with Reagan.
The candidate and his backers agreed, and the three men disappeared into a Malibu beach house. Those three days remade the bumbling neophyte into an articulate, confident politician whose devastating sound bites shredded the opposition.
Holden or Plog remained by Reagan’s side for the rest of the campaign, feeding him information about California’s problems, teaching him to handle the press, writing his position papers, and helping develop the programs he offered, all while battling factions of the campaign team who seemed determine to sabotage their own man. Not everyone who voted for Reagan supported his positions, but voters preferred his honesty and forthrightness to the waffling of other politicians. Reagan won by a landslide.
Holden and Plog had shaped an actor into a governor, but they were also turning a governor into a president. Here is the untold story of how they did it.
Chinese Summary/中文概要： 「偉大的溝通者」的誕生！三天內如何將一位演員改造成未來的總統！
曾是好萊塢演員的雷根，擔任過加州州長，最後靠著引人入勝的演講邁入白宮、贏得人心，甚至被譽為「偉大的溝通者」，是美國20世紀以來備受民眾愛戴的總統之一更被《華盛頓郵報》封為美國歷來最偉大的三位總統之一。
但其實在這之前，他的口才實在不是很好，甚至當他第一次宣布要參選加州州長時，隔天報紙刊登標題：「這一個最明顯「角色錯置」的案例！」 當時幕僚建議他找兩位加州大學的社會心理學教授談談，Kenneth Holden及Stanley Plog同意協助雷根，但是他們要求要有三天的時間單獨和他相處。而就在這三天後，一位口調清晰、充滿自信的政治家就此誕生，最後他也選戰中獲得壓倒性的大勝！
而究竟在這三天內發生了什麼事？Kenneth及Stanley提供雷根什麼建議？他們如何將一位演員改造一位明星政治家？(Vincent)
Awards/获奖情况：
About the Author/作者介绍： Kenneth Holden教授在俄亥俄州立大學取得臨床心理學博士學位。隨後在加州大學任教，並在該校認識Stanley Plog教授共同創立一間市場調查及顧問的公司BASICO。目前Holden仍住在加州，並且積極投身於公益活動中。
Kenneth Holden earned his Ph.D. in clinical psychology from Ohio State University. At UCLA, he met Stanley Plog, and they founded BASICO, a market research and consulting firm. Holden later became a director with the Hawaii Mental Health Division. He lives in Chico, California, where he remains active in various volunteer organizations.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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