BEYOND SOCIAL: RETHINK YOUR LINKEDIN STRATEGY TO CONVEY CREDIBILITY, CONNECT WITH RESOURCES, AND GET THINGS DONE
Book ID/图书代码： 14936511B51378
English Summary/英文概要： Irreverent and witty, authors Seiden and Gatti deliver the first strategic book on LinkedIn designed to help readers leverage the influence of their companies and help leaders leverage the power of their employees. This title features a strategic approach to a practical tool. LinkedIn is more than just a resume broadcasting site; it’s a strategic tool that can help professionals get the business results they need - now. Moving beyond the ’click link X’ approach of many LinkedIn books, "Beyond Social" offers advice for using LinkedIn to solve problems and generate top-line growth and tactical approaches for executing those strategies. It is equally appealing to early-stage professionals and business leaders. Become more credible, create better connections, and convert connections into profitable relationships: with this mantra, the authors speak to professionals who have daily problems to solve and leaders who need to make better use of LinkedIn. The authors write for a broad audience with a compelling, authoritative, and clever style. But they also pay special attention to sales and marketing strategy. The authors’ company is currently the only LinkedIn-certified training company in North America: Through its connection with LinkedIn, Ajax Social Media, co-founded by the authors, helps organisations generate more revenue by aligning employees’ individual stories with the organisational brand.
Chinese Summary/中文概要： 良好的溝通能力是商務成功的保證充滿謙恭與詼諧的筆觸，作者Seiden 和 Gatti發表的第一部有關商務化人際關係的戰略書籍，旨在幫助讀者提升公司的影響力和協調領導與員工之間的關係。這個題目的特點是提供一個接近於實用手段形式的戰略計畫。商務化人際關係不僅僅是一個重啟的廣播網站；它是一種策略性實用手段，幫助專業人士獲取他們想要的業績效果。超出許多“點選連結查閱定義”的商務化書籍所使用的方法，“Beyond Social/超越社交網路”為了讓讀者能運用這些策略，提供了一系列運用商務化人際關係來解決問題和產生收入增幅和成為商界領袖的戰術性建議。從而使企業或是商界人士變得更加具有信用度，創造出更完善的人際關係，同時將這些關係轉化為具有效率的人際關係網：運用這個理念，作者向專業人生闡述了日常要解決的問題，和企業領導者需要更好地去利用的商務化人際關係的方法。本書的作者為廣大的受眾群提供了一系列令人信服的，具有權威性的，和靈活機動的交際方式。但他們也特別關注市場銷售策略。作者的公司目前在北美是唯一的一家具有資格驗證的商務化人際關係培訓公司：通過與商務化人際關係的聯繫，由作者共同創立的，Ajax Social Media/ Ajax社交媒體，説明企業組織團體通過調整員工的個人故事與企業品牌來創造更多的經濟效益。(Sandy)
Awards/获奖情况：
About the Author/作者介绍： Jason Seiden
我通過改善專業人員的工作和生活效率使得他們能在商務活動中更為流暢的溝通交流，尤其是在互聯網上。
我的商務化人際關係戰略已經出現在國家有線電視，電臺，出版界和線上新聞媒體上。我是職業諮詢委員臨時聯合主席。Vincent Gatti
Ajax社交媒體的共同創立人—— 勞動力市場
我是Ajax社交媒體的共同創立人。我們的公司主旨在於加強公司一線專業人員的現實公信力。我們的工作目標是提高組織的商業績效，個人職業道路，和雇主和員工之間的人際關係。這就是我們所說的勞動力市場。
在2011年，我們的培訓項目成為北美第一個認證的商務化人際關係網。我們所從事的有效季度深入研究是社交媒體是如何為專業人員改善工作和日常生活的。
我的個人使命是讓人類面向日益增長的數位化商務世界。當不工作時你可以在滑冰場看見我和自己的三個孩子在那裡。
Jason Seiden
I improve the way professionals work and live by making them better communicators, especially online.
My work has appeared on national and cable television, radio, print, and online news outlets. I am the Interim co-Chair of the Career Advisory Board (presented by DeVry).
Vincent Gatti
co-Founder, Ajax Social Media --Workforce Marketing
I am the co-founder of Ajax Social Media. We enhance the online credibility of companies’ front-line professionals. Our work improves organizational business results, individual career paths, and the relationship between employer and empoyee. This is what we call Workforce Marketing.
In 2010, our training program became the first in North America to be certified by LinkedIn. We support our work with quarterly research into how social media is being used by professionals to improve the way we work and live.
My personal mission is to keep a human face on an increasingly digital business world. When not working you can find me at the ice rink with one of my 3 kids.
My first book is "Beyond Social: Transforming Your LinkedIn Strategy to Convey Credibility, Connect with Resources, and Get Things Done" (2012).
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