GROW SMART, RISK LESS: A LOW-CAPITAL PATH TO MULTIPLYING YOUR BUSINESS THROUGH FRANCHISING

Book ID/图书代码： 14936511B51388

English Summary/英文概要： Experienced franchisor Shelly Sun shares practical advice, insights, and her own compelling experiences to help readers discover the power and avoid the pitfalls of franchising their businesses. This title features a low-risk, low-capital path to astounding growth. In today’s economic environment, and long into the future, access to capital is limited. Successful business owners have few options for dramatically expanding their brand, taking it to the regional, national, or even international arena. This book describes how readers, through franchising, can use other people’s money and leverage their success for rapid growth; Covers the entire process of franchising. Most books on franchising focus on educating the franchisee, but this book is designed to fully educate the franchisor. The author walks readers through each stage of the franchising process: from determining if they have a franchisable concept, to assembling a professional team without wasting money, to adjusting the business model along the way for optimum growth, to growing as a leader to assume new challenges; Written by an experienced, nationally lauded franchiser. Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years. She’s been named entrepreneur of the year by the International Franchise Association and is being featured on a network prime-time show about compelling companies. The book offers practical advice like that in "Franchising for Dummies", with a focus on business growth for the franchisor, as in "Franchising and Licensing" by Andrew Sherman.

Chinese Summary/中文概要： 富有經驗的特許權擁有人Shelly Sun與您分享她實用性的建議，見解，和自己具有說服力的從業經歷，幫助讀者在特許經營業務中找到規避陷阱的方法。這個命題的特點是運用低風險，低成本的戰略以求達到驚人的業務增長。在現今的經濟環境中，放眼未來，進入資本的啟動是有限的。成功的企業家為了將自己的品牌擴展到最大化，把產品帶入地區，國家，或甚至是國際舞臺上選擇性餘地很小。這本書向讀者闡述了，如何通過特許經營，可以達到利用別人的資金，和他們的成功之道以其達到快速的增長效率；涵蓋了特許經營中的整個過程。大多數書籍將特許經營的傳授重點放在加盟內容上，但這本書是被設計專用于完全面向特許經營者的。作者通過為讀者展示的特許經營過程的每個階段：從確定有一個特許經營概念，到不浪費一份錢財的組建一個專業團隊，以達到優化的增長，調整發展中的商業模式，從而作為一個領導者的培養計畫去面對新的挑戰；由經驗豐富的，全國推崇的特許經營人所撰寫。不像其他許多特許經營類作者的圖書，Shelly Sun一直紮根于這項業務過程中，她的企業商業利潤在五年裡從一百萬增至幾億身價。她被國際特許經營協會評為“年度企業家”，她的公司還一直是網路視頻上黃金時段盛傳的成功企業典範。這本書提供了諸如像“特許經營模式”的實用性建議，為特許授予者強調了業務拓展知識，如由Andrew Sherman專著的“特許經營許可證”方面是知識。(Sandy)

Awards/获奖情况：—— 來自圖書封底
“意欲擴張的企業所有者將會從《Grow Smart, Risk Less/學會聰明地規避風險》學到很多關於特許經營方面的知識。Shelly Sun給加速拓展特許經營業務提供了一個正確恰時的，聚焦于經濟建設層面而創造的一個堅實的基礎。從她的從業經驗和在短時間內為企業創造經濟效益的方法的學習上，將會帶領您構建自己成功的特許經營機構。”—— Fred DeLuca，Subway創始人

From the Back Cover

"Expansion-minded business owners will learn a lot from Grow Smart, Risk Less. Shelly Sun correctly focuses on the importance of building unit-level economics to create a stronger foundation for accelerated franchise expansion. Learn from her experiences and from her approaches to building unit profitability to shorten the time it will take you to build your own successful franchised organization." -- Fred DeLuca, Founder, Subway

"Grow Smart, Risk Less is a must-read for anyone considering franchising as a way to grow their business. Shelly Sun is a proven entrepreneur who shares the lessons she learned firsthand in growing BrightStar from three units to nearly three hundred in only six years. Her step-by-step guide can give any small business owner a head start in successfully expanding their business by effectively illustrating not just how to franchise but how to do it right." -- Stuart Mathis, President, MBE/The UPS Store

"Shelly Sun has assembled a rich compilation of best practices for prospective franchisors based on her experiences building a successful franchise brand from scratch. Business leaders can learn as much from what didn’t work as they can from what worked. Shelly has provided aplenty of both in a refreshingly candid and descriptive style." --Darrell Johnson, President and CEO, FRANdata

"This is a must-read for those evaluating whether or not to franchise their existing business. It is also a valuable resource for franchising and management veterans looking for impactful strategies for developing a world-class culture of accountability, empowerment, and leadership. You’ll learn implementable methods to further motivate your team and effectively align compensation with company objectives. Shelly embodies the American Dream -- discover her inspiring entrepreneurial success story." --Catherine Monson, CEO, FastSigns

About the Author/作者介绍： Shelly Sun是BrightStar的業主，該機構是一個全方位醫療人員機構的服務性組織和一家私人客戶服務公司。BrightStar是一家擁有250個網點的世界500強聯合公司，該公司並被女企業家組織命名為由五十位元女性主導的商務企業第二個增長速度最快的企業。Shelly被國家婦女企業協會和國家特性經營協會授予年度企業家獎，在2011年還出現在美國哥倫比亞廣播公司的Undercover Boss/新晉老闆的節目中。
Shelly Sun is the owner of BrightStar, a full-service healthcare staffing agency serving corporate and private clients. BrightStar has more than 250 locations, is an Inc. 500 company, and was named second in the top fifty fastest-growing woman-led businesses by the Women Presidents’ Organization. Shelly has been named Entrepreneur of the Year by the National Association of Women Business Owners and the International Franchise Association and was featured on CBS’s Undercover Boss in 2011. She has been actively involved with the International Franchise Association and currently serves on the board of directors. She is launching a consulting practice to help other business owners franchise their successful businesses.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

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