HARVESTING INTANGIBLE ASSETS: UNCOVER HIDDEN REVENUE IN YOUR COMPANY’S INTELLECTUAL PROPERTY
Book ID/图书代码： 00431012B51557
English Summary/英文概要： Whether you call it “harvesting intangible assets” or “intellectual property management,” organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world’s leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more.
Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.
Chinese Summary/中文概要： 无论你称之为“收获无形资产”或“知识产权管理”，组织必须充分利用所有一切，以便保持竞争力。然而，大多数公司都对隐藏在战略表面下创收机会浑然不觉。 在这本发人深省的书中，作者Andrew J. Sherman分享了他的见解和专业知识，主要来自世界顶级公司的工作经验，如专利，商标，客户信息，软件代码，数据库，商业模式等知识产权资产的资本化工作，家庭成长的过程，和员工的专业知识。这些组织包括宝洁，IBM公司和谷歌的组织启发性的例子，这本书揭示了或大或小的公司如何实现IP驱动的经济增长和许可战略，培育创新文化，变成收入研发，等等。
聪明的企业获得他们播下的种子。这本书给读者所需的一个可盈利收获的工具。(兼职翻译-LNL)
Awards/获奖情况：你会体会到，无形之中业务战略的匹配和开发战略更好的实用感，... ...谢尔曼作出了对业务发展战略的促进，利用自己的无形资产的巨大贡献。这本书应广泛阅读“ - 非物质经济 “... ...让人大开眼界。” – 内陆帝国商业杂志
About the Author/作者介绍： 安德鲁J.谢尔曼是一个在华盛顿特区众达国际法律事务所办公室的合伙人，在马里兰大学收视率最高的MBA和EMBA课程兼任教授。是企业成长的法律和战略方面的国际公认权威，他经常被媒体邀请分享他的专业知识。他被《华尔街日报》，《今日美国》，《纽约时报》，《商业周刊》，《财富》，《投资者商业日报》，《福布斯》，《企业家》，《美国新闻与世界报道》和其他著名的出版物专门报道或引述。他利用知识产权资产的方法被当作公司杂志的封面故事。他是几本书的作者，包括《兼并和收购，从A到Z》，《筹集资金，和特许经营和许可》。 ANDREW J. SHERMAN is a partner in the Washington, D.C. office of Jones Day and a top-rated Adjunct Professor in the MBA and Executive MBA programs at the University of Maryland. An internationally recognized authority on the legal and strategic aspects of business growth, he is frequently called upon by the media to share his expertise. He has been featured or quoted in The Wall Street Journal, USA Today, The New York Times, BusinessWeek, Fortune, Investor’s Business Daily, Forbes, Entrepreneur, U.S. News & World Report, and other prestigious publications. His approach to leveraging intellectual assets was a cover story for Inc. magazine. He is the author of several books, including Mergers and Acquisitions from A to Z, Raising Capital, and Franchising and Licensing
Format:电子手稿
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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