THE SPIRIT OF KAIZEN: CREATING LASTING EXCELLENCE ONE SMALL STEP AT A TIME
Book ID/图书代码： 09287012B51569
English Summary/英文概要： The proven method to driving organizational change by applying the concept of kaizen UCLA psychologist and organizational consultant Dr. Robert Maurer provides an effective technique for making major changes with minimal disruption. Applying the operational concept of kaizen— small, continual improvements—to common management challenges, managers can drive major improvements with a series of well-planned techniques for boosting quality, innovation, sales, and morale. The Spirit of Kaizen will be a welcome relief to managers tasked with managing change with big, bold steps that usually backfire, taking a heavy toll on productivity and morale.
• Maurer and Hirschman are the authors of the bestselling One Small Step Can Change Your Life, a revolutionary book using the same kaizen philosophy; it was a finalist for the Books for a Better Life Award
• The authors provide case studies from Boeing, Pepsi, PriceWaterhouseCooper, GM, and several other companies to illuminate the details of his approach
• Maurer has been featured on 20/20 and in USA Today, Men’s Health, Elle, and the Los Angeles Times
Chapter One: A Swift Introduction to Kaizen
Chapter Two: Boost Morale
Chapter Three: Contain Costs
Chapter Four: Improve Quality
Chapter Five: Develop New Products and Services
Chapter Six: Increase Sales
Chapter Seven: Reduce Health-Care Expenses
Chapter Eight: When Small Steps are too hard: What to Do
Appendix: Reflections on Kaizen
Chinese Summary/中文概要： 不要低估一小步所改善的力量! 商場上求新求變，其中的「變」最好是馬上可以見到成效。事實上在面對突如其來的改變時，大腦會啟動防衛機制，降低思考速度和創造力等…以上絕不是說改變是件壞事！重點是該如何改變？
若是採循序漸進地逐步改變，反而能帶來更大的成效。重要的不是速度，而是如何建立耐得住考驗的改變！ 這也是「改善」兩字重要的意義。
本書作者知名心理學家Dr. Robert Maurer取自日文Kaizen(改善)一詞為本書的主軸。「改善」不是只有改變，更有提高之意，特別是態度與行為上的轉變。職場上許多人急於求新求變，用力大步往前跨時常常一沒站穩反而兩頭空。其實步步穩定向前，才是更加值得學習！書中作者提供一系列有計畫性的改善方法，放入案例加以佐證。從上到下使你逐步突破職場困境！(Iris)
Awards/获奖情况：
About the Author/作者介绍： Robert Maurer教授任教於UCLA醫學院，參與多項研究計畫。同時是Science of Excellence機構的負責人，將心理學的理論實際運用專門提供企業與個人協助。http://www.scienceofexcellence.com/
Robert Maurer, Ph.D., is on the faculty of the UCLA and University of Washington Schools of Medicine. He is also the director of the Science of Excellence, a consulting firm that translates evidence-based psychology into practical strategies for business and personal success. http://www.scienceofexcellence.com/
Format:电子手稿
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