IN THE SHADOW OF THE DRAGON: THE GLOBAL EXPANSION OF CHINESE COMPANIES - AND HOW IT WILL CHANGE BUSINESS FOREVER

Book ID/图书代码： 00431012B51665

English Summary/英文概要： China’s biggest corporations are going global, and they will soon represent the greatest competition for American companies in the international marketplace. While Western multinationals have been trying to figure out how to break into the enormous China market, Chinese companies are increasingly being forced to look outwards, and to move up the value chain. They are being driven both by domestic pressure from competing Chinese companies at home, and by the need to find new customers as their domestic markets become saturated.

A meticulously researched exposé of the most competitive companies in China, In the Shadow of the Dragon examines the Chinese corporations poised to make a tremendous splash on the international marketplace, what tactics they’re using to move beyond China, and where they are most likely to compete and to succeed. Based on interviews with Chinese business leaders and original case studies, the book reveals how and why these organizations function the way they do, the revolutionary strategies they’re using to rewrite the play­book on international business, and what we must do to defend our own companies and thrive in the future.

Part primer, part survival guide, the book examines key organizations in different segments of China’s economy, including energy, electronics, low-cost production, financial services, sophisticated industrial equipment, household appliances, and more. You’ll hear fascinating accounts of organizations such as ICBC, the Industrial and Commercial Bank of China, which recently launched the largest IPO in history; Baidu, China’s leading internet search engine, which has a market cap twice that of Yahoo, and considerably higher than eBay’s; and Haier, which quietly cornered the U.S. market in creating cheap, small refrigerators for dorm rooms, and forced Whirlpool’s hand when making a serious bid for Maytag. How the West responds to China’s emergence as an economic power will have a crucial impact on both international business and the current trend toward globalization. This enlightening and practical book takes an insider’s view of the forces at work inside China, and how they will come to affect us all.

CONTENTS
1. No Longer a Shrinking Violet
2. Coca-Cola, Huiyuan Juice, and CNOOC: Protectionism on Both Sides of the Pacific
3. Huawei: Technology Dictates, but Politics Still Counts
4. TCL Takes Over Thomson: Li Dongsheng’s Normandy
5. Lenovo: IBM Lends a Hand
6. Kangnai, Haili, and Li Ning: Moving Up the Value Chain
7. CHINT Switches on China’s Electricity
8. Ping An Brings Modern Finance to China
9. Han’s Laser: Creating New Markets
10. Cracking the American Retail Market: Who Is Haier?
11. China Wins Clean Power
12. All Roads Lead to Innovation
13. The Implications for China and the Rest of the World

Chinese Summary/中文概要： 分析中國企業稱霸全球的秘訣

中國企業日益強大
對西方企業造成極大衝擊，就此為全球市場展開新頁
他們勝出的秘訣是什麼？

近年來，中國大企業紛紛堀起，對他國的企業造成極大威脅！而西方跨國企業也盡一切努力，嘗試打入極具潛力的中國市場。
為了稱霸全球市場，中國企業積極創造公司的獨特優勢。他們既得面對國內企業的競爭壓力，也得應付想搶國內市場的西方企業。在這內外夾殺的處境之下，中國企業淬鍊出極強的競爭優勢與韌性。
本書分析對國際市場造成極大轟動的中國大企業，他們用了什麼戰術稱霸全球市場？他們獲勝的秘訣是什麼？作者訪問中國企業領袖，研究成功的個案，找出這些企業以何種方式運作，以及他們所採取的創新手法。本書提供：
領導中國企業勝出重要人物的簡介及作者訪談紀錄
中國企業用以增加市場競爭優勢的敏銳眼光以及有力政策
中國企業邁向全球化的訣竅
分析中國企業的創新模式
本書作者分析中國在不同領域雄霸一方的公司，領域包括能源、電子產品、低價商品、金融服務、精密工業設備、家電用器等。以下是其中三個案例：
- 中國工商銀行(ICBC) 創下全球最大首次公開上市認股活動(IPO)的紀錄。
- 中國最大的搜尋引擎百度(Baidu)，市值是奇摩(Yahoo)的兩倍，也遠遠超過eBay
- 中國第一大洗衣機製造商海爾公司(Haier)開發出便宜的宿舍用小型冰箱，在美國非常暢銷，因而威脅到美國本土兩大品牌：惠而浦(Whirlpool)以及Maytag(Eva)

Awards/获奖情况：“With 1.3 billion potential customers and more than $1 trillion to invest, China is a country that no executive in business today can afford to ignore. [The authors] provide unique insights into how Chinese executives see the world today as well as the events that helped shape them. This is important reading for anyone hoping to compete in the global free market.”--- Gary Steel, Executive Vice President and Head of Human Resources of ABB (Asa Brown Bovier) Gary Steel，全球500強企業、電力和自動化技術提供商ABB集團全球人力資源主管

“It is no secret that China’s increasing importance on the international business scene is accelerating beyond expectations. In the Shadow of the Dragon provides key insights and profiles on the major Chinese companies that will become the world’s next multinationals and are already changing the global business environment. Nobody involved in international business can afford to ignore or miss this fundamental trend, which is radically changing the global competitive landscape. It is a must-read book for executives who try to understand the China phenomenon and the future role of Chinese multinationals.”--- Gerard R. Vittecoq, Group President and Executive Office Member of Caterpillar Inc. 傑拉德•維特科克(Gerard R. Vittecoq)，美國卡特彼勒公司(Caterpillar)集團總裁

“Everyone knows that Chinese firms have been on a shopping spree, buying up foreign assets. Who are these Chinese firms, and what are they really after? [This book] provides a uniquely Chinese answer. The chapter on Chinese innovation is particularly insightful and interesting.”---Philippe Felten, CEO of BEA (Bureau Electronique Appliqué)

About the Author/作者介绍： Winter Nie是瑞士洛桑國際管理學院(IMD)教授以及商業顧問。
Winter Nie is a business consultant and professor at IMD, a leading business school in Lausanne, Switzerland.

William Dowell是自由作家，為時代(Time)及Global News Enterprises撰稿，同時也是時代(Time)的歐洲區編輯。
William Dowell is a freelance writer who has served as a Time correspondent around the world and as European regional editor and correspondent of Global News Enterprises.

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无