SERIOUS CREATIVITY: USING THE POWER OF LATERAL THINKING TO CREATE NEW IDEAS (A STEP-BY-STEP APPROACH TO USING THE LOGIC OF CREATIVE THINKING)

Book ID/图书代码： 00200012B51928

English Summary/英文概要： With Serious Creativity Edward de Bono brings right up to date his landmark concept of lateral thinking with twenty-five years of practical experience in the deliberate use of creativity.

Chinese Summary/中文概要： 如果你想成為頂尖的人，就必須善加運用你最有價值的資產：「創意思考的能力」。尤其在這競爭激烈的各行各業中，唯有創造不同思維作法，引領他人成為業界的潮流，才是生存的不二法則。而大多數人都認為自己不屬於充滿創造力的一群，認為此能力絕大部分是天生的，但作者卻不這麼認為，他表示創意是一種可以鍛鍊及學習的技巧，而且是每個人都可以做到的！
這本書中作者將介紹如何按部就班開啟你的創意思維，並將這想法成功轉化實際的有價個人資產。

Awards/获奖情况："The master of creative thinking" (Independent on Sunday)

About the Author/作者介绍： Edward de Bono，牛津大學心理學學士，劍橋大學醫學博士，歐洲創新協會將他列為歷史上對人類貢獻最大的250人之一。他在1960年代末期提出「水平思考」法，改變了日常人傳統採用「垂直邏輯思考」方式容易出現的問題。關於創意出版著作已有36本，代表作為《六頂思考帽》Six Thinking Hats及《水準思考法》Lateral Thinking。
Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.
He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono’s Thinking Course" and two other television series.
Dr. de Bono’s instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.

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Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD

Complex/Traditional Chinese/繁体中文：AVAILABLE(到期可授)

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