HIGH-PROFIT SELLING: WIN THE SALE WITHOUT COMPROMISING ON PRICE
Book ID/图书代码： 00431012B52355
English Summary/英文概要： In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins—short-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn’t simply be to sell more, but to sell more at a higher price…and that success comes only to those focused on “profitable sales.” This eye-opening book shows readers how to:
• Avoid negotiating
• Actively listen to customers
• Match the benefits of their product or service with the customer’s needs and pains
• Confidently communicate value
• Successfully execute a price increase with existing customers
• Ensure prospects are serious and not shopping for price
Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strengthen their relationships and increase their bottom line.
Chinese Summary/中文概要： 在非常大的压力下要销售，收购合同，并击败了其他投标人，专业销售人员经常采取降价，提供折扣或其他优惠－将其经营利润的短期战略，是破坏性的削减其业务的长期可持续性。
《高利润的销售》帮助读者了解他们的销售目标不应该仅仅是出售更多，而是要以更高的价格出售更多。。。成功是重点的“销售利润。 ”这个大开眼界的书向读者展示如何：
•避免谈判
•积极听取客户
•把产品或服务的好处与客户的需求和痛苦配合
•自信的沟通价值
•与现有客户成功的执行价格上涨
•确保新客户是认真的，不是在比价而已
太多的销售人员相信，不惜任何代价的销售优于没有任何发售。这个强大的指导帮助读者走向以利润为中心的方法，将强化与客户关系，并提高他们的利润。（LNL & CK）
Awards/获奖情况：
About the Author/作者介绍： 马克·亨特(Mark Hunter)，被称为“销售猎人”，在三个“财富”100强企业的销售和营销部门花了18年的时间，并在国内和国际进行了数以千计的定制销售培训课程。他的客户名单包括可口可乐(Coca-Cola)，三星(Samsung)，GODIVA ，雅培(Abbott)，喜力(Heineken)，美泰公司(Mattel)，联合利华(Unilever)，多尔(Dole)，诺华(Novartis)，和其他行业领导者。他受欢迎的博客和网站可以在www.TheSalesHunter.com找到 。
MARK HUNTER, known as “The Sales Hunter,” spent 18 years in the sales and marketing divisions of three Fortune 100 companies, and has conducted thousands of customized sales training programs nationally and internationally. His client list includes Coca-Cola, Samsung, Godiva, Abbott, Heineken, Mattel, Unilever, Dole, Novartis, and other industry leaders. His popular blog and website can be found at www.TheSalesHunter.com.
Format:TRADE PAPERBACK
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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