GRAPHIC DESIGN RULES(THOU SHALL NOT USE COMIC SANS): 365 GRAPHIC DESIGN SINS AND VIRTUES: A DESIGNER’S ALMANAC OF DOS AND DON’TS
Book ID/图书代码： 11180012B52556
English Summary/英文概要： Ask any graphic designer the world over about their preferred approach to setting type, choosing a colour, or beginning a new layout, and you will rarely get exactly the same answer twice. Every creative has their own individual approach, or more importantly their own combinations of the thousands of techniques one can apply when planning a new design project.
But there are some dos and don’ts that always figure strongly in any heated debate about what one should or should not accept as the right way to create the best graphic design. Packed with practical advice but presented in a light-hearted fashion, Graphic Design Rules is the perfect book for the ever-growing group of non-designers who want some graphic design guidance. And for more experienced designers, individual entries will either bring forth knowing nods of agreement or hoots of derision, depending on whether or not the reader loves or hates hyphenation, has a pathological fear of beige, or thinks that baseline grids are boring.
In the style of a classical almanac, 365 entries combine a specific rule with a commentary from a variety of experienced designers from all fields of the graphic design industry.Grouped into six colour-coded chapters - typography, colour, layout, imagery, production, and creative thinking - the reader can either dip in at random or use the book as the source of a daily lesson in how to produce great graphic design.
Chinese Summary/中文概要： 问问世界各地的平面设计师，他们在设置类型、选择颜色或开始新布局时的首选方法，你很少会得到两个完全相同的答案。每一个创意都有自己独特的方法，更重要的是，在规划一个新的设计项目时，他们可以运用数千种技术。
但是，在激烈的辩论中，关于什么是创建最佳平面设计的正确方法，还有一些重要的注意事项。《平面设计规则》充满了实用的建议，但以轻松的方式呈现出来，对于越来越多的非设计师群体来说，这是一本完美的书，因为他们需要一些平面设计指导。对于更有经验的设计师来说，本书根据读者是否喜欢或讨厌连字符，是否对米色有恐惧，或者是否认为基线网格很无聊，使得每个条目都会引起人们的赞同或嘲笑。
书中的365个条目采用经典年鉴的风格，将一条特定规则与来自平面设计行业各个领域的经验丰富的设计师的评论结合在一起，还有创造性思维。读者可以随意阅读，也可以将这本书作为制作优秀平面设计的日常课程与来源。(ZY)
Awards/获奖情况：
About the Author/作者介绍： 斯坦芬•G•布彻是“344设计”和在线绘图和讲故事实验网站dailymonster.com的幕后工作人员。他经常参与设计的演讲，并制作了一个定期的插图专栏，出现在《STEP杂志》上。他的书包括《图形之眼和344个问题：创意人自己动手指南》与《洞察、生存和艺术实现》。
彼得•达森（gradedesign.com）在英国设计领域拥有超过19年的经验，并于2000年创立了他的公司。他因作品获得了多项奖项，包括英国皇家舞蹈教师协会优秀证书，最近还获得了2010年英国图书设计与制作奖最佳夹克/封面设计奖。他是国际排印设计师协会的研究员和前主席，也曾在多所大学担任客座讲师。
约翰•福斯特在成为全职作家之前，当了20年教师。他著有十二本诗集和150多本选集。他曾在英国所有的国家图书节上进行讲座，并定期访问学校和图书馆。他的书包括《诗歌箱子》、《牛津第一诗集》、《恐龙诗》、《龙诗》和《魔法诗》。他住在牛津郡。
托尼•塞登长期的平面设计师职业生涯使他从家乡康沃尔、伦敦和几家出版公司，来到东萨塞克斯。他现在是一名自由设计师和作家。他著有和合著了多本书，包括《非设计师平面设计》、《印刷艺术指导项目》、《你不应该使用漫画字体》。在线访问他的网站http://www.tonyseddon.com.
Stefan G. Bucher is the man behind 344 Design and the online drawing and storytelling experiment, dailymonster.com. He is often engaged to speak on all things design, and produced a regular illustrated column that appeared in STEP magazine. His books include The Graphic Eye and 344 Questions: The Creative Person’s Do-It-Yourself Guide to Insight, Survival, and Artistic Fulfillment.
Peter Dawson (gradedesign.com) has over 19 years experience in the UK design arena and co-founded his practice, Grade, in 2000. He has won a number of awards for his work including an ISTD Certificate of Excellence, and, most recently, Best Jacket/Cover Design at the 2010 British Book Design and Production Awards. He is a Fellow, and former Chair, of the International Society of Typographic Designers and has also acted as a visiting typography lecturer at a number of Universities.
John Foster was a teacher for 20 years before becoming a full-time writer. He is the author of twelve books of poetry and over 150 anthologies. He has performed at all the UK’s national book festivals and visits schools and libraries regularly. His books include The Poetry Chest, The Oxford First Book of Poetry, Dinosaur Poems, Dragon Poems and Magic Poems. He lives in Oxfordshire.
Tony Seddon’s longstanding career as a graphic designer has taken him from his native Cornwall, via London and several publishing companies, to East Sussex where he now works as a freelance designer and writer. He has authored and co-authored multiple books, including Graphic Design for Non-designers; Art Directing Projects for Print; and Thou Shall Not Use Comic Sans. Visit him online at http://www.tonyseddon.com.
Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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